Startup Professionals Musings

AUGUST 20, 2013

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Advertising presence. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

FEBRUARY 18, 2017

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Add a modest advertising presence. Highlight personal presence and testimonials.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Both Sides of the Table

OCTOBER 10, 2011

The remainder of this article will deal with this decision but it comes down to the different economics of DVD rentals due to “ the first sale doctrine ” which gives Netflix a complete library of films and the fact that the first-sale doctrine doesn’t apply to digital downloads. The big price increase : 5 out of 5 stars.

Netflix 287

Netflix Customer Custom Pricing 287

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. Seriously, this happens.

Startup 286

Startup Technical Review Customer Custom 286

Both Sides of the Table

JANUARY 6, 2014

Reviewing financial & operational performance. By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. Mentorship. As You Start to Mature.

Startup 325

Startup Sales Technical Review Software Review 325

Startup Professionals Musings

JULY 22, 2012

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Advertising presence. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

DECEMBER 5, 2010

Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight interviews and reviews from recognized industry sources, and popular news sources. Advertising presence. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Both Sides of the Table

MARCH 30, 2010

But I believe it’s a very comprehensive solution and our due diligence with large app developers confirmed as much. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. Optimization also helps you optimize ad sales if you’re doing pure advertising.

Mobile 282

Mobile Invest Company Companies 282

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. Link has a summary of his argument plus a great video). While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

DECEMBER 27, 2011

Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Fast early growth in a market is often eroded when competition gets fierce and prices are forced down due to competition.

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

DECEMBER 1, 2008

What kinds of companies are you looking to invest in, when you say digital media--content, technology, or both? But we're also technology focused, looking primarily at consumer facing software and services firms in digital media. We're looking to build out our investment portfolio. What's your ideal investment opportunity?

Southern California 100

Southern California Media Venture Capital Invest 100

socalTECH

DECEMBER 1, 2008

What kinds of companies are you looking to invest in, when you say digital media--content, technology, or both? But we're also technology focused, looking primarily at consumer facing software and services firms in digital media. We're looking to build out our investment portfolio. What's your ideal investment opportunity?

Capital 100

Capital Southern California Media Venture Capital 100

Both Sides of the Table

JANUARY 17, 2011

EXECUTIVE SUMMARY: This is a long post, so I put an executive summary here if you want to get the point without reading all the detail. If you plan to read the post you can skip the summary if you want. I want to know how many people, their level of tech sophistication, their age and their interests.

Writing 356

Writing Startup Ideas Summary 356

SoCal Delicious

JANUARY 15, 2010

The technically savvy reader, familiar with my attitude, has already figured out that I’ve read way too many raw logs. It’s Ok to grab the page title and a summary from a META element like “description&# (or up to 250 characters from an article’s first paragraph) to craft links, for example - but not more!

Social Media 41

Social Media Develop Development Media 41

Both Sides of the Table

AUGUST 9, 2011

US TV advertising is $60 billion in its own right. Let’s review all of our existing investments. tl;dr summary. If you want a comprehensive summary of the industry in this era it’s worth a read: VC Ice Age Part 1 – What Happens When a Market Comes to a Standstill? Summary version?

Marketing 305

Marketing Venture Capital Funding Technical Review 305

Both Sides of the Table

DECEMBER 22, 2011

If you’re a startup and you haven’t read my summary of Clay Christensen’s seminal work please do. The new entrant keeps margins low but suddenly has a lot of profits due to large volumes of business. Google – They have led the deflationary pressure on advertising, bringing whole industries into chaos.

Startup 386

Startup Pricing Marketing Product 386