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7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

In my experience, here are some of the key elements of that “second-stage” of entrepreneurship: Move from small investors to major venture capital. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management.

Startup 151
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Solving for Banner Blindness. Solve Media.

Both Sides of the Table

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

Media 288
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Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

When I first got into VC I decided I better have some investment themes. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable.

Mobile 329
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8 Challenges To Overcome In The Growth Of Hyperlocal

Startup Professionals Musings

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. I still hear often the dream of a free service to users, supported by advertising, per the Facebook model.

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Seth Sternberg – Meebo

Both Sides of the Table

One of the great joys of doing the web series This Week in VC every week is that I get to spend time with great people debating the issues of our day including how our industry is evolving as well as insights into how companies got started, got their initial traction and dealt with adversities. Oh, yeah.

Startup 286
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Interview with Bryan Biniak, Connected Travel

socalTECH

We're applying that same platform and are now using it for information, commerce, and advertising in vehicles. At some point, something more compelling and interesting came up, and I left and went back to Nokia as an EIR in their venture capital fund, focused on mixed and virtual reality and IoT.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209