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Influential Raises $5M For Influencer Marketing

socalTECH

Beverly Hills-based Influential , a developer of influencer marketing software, has raised $5M in a Series A funding, according to the company. The company says it has now raised a total of $9M. The company says its clients include Hershey's, Coca-Cola Company, NBC Universal, Nestle, General Mills and Sony Pictures.

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Flywheel Expands Across LA

socalTECH

Mobile taxi summoning app developer Flywheel is expanding its coverage area in Los Angeles today, saying that it will now provide coverage in Beverly Hills, West Hollywood, and Culver City as well as the Westside and the South Bay. flywheel uber lyft sidecar smartphone taxi ride rideshare mobile launch losangeles angeles'

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The Future of Shopper Marketing

SoCal Tech Calendar

Thursday, May 3, 2012 -- The Purchase Funnel is Dead: The Future of Shopper Marketing. Longboard Media, the leading provider of digital advertising across premium shopping sites, will host a one-of-a-kind lunch seminar and panel for Los Angeles thriving advertising community. The

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LA-based Boulevard raises $27 million for its spa management software

TechCrunch LA

The two spent months pounding the pavement in Los Angeles pretending to be college students doing research on the industry. They spoke with salon owners in Beverly Hills, Hollywood and other trendy neighborhoods trying to get a sense of where software and services were falling short.

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Postmates is launching a new retail delivery feature as brick and mortar stores face 14% drop in sales

TechCrunch LA

Starting in Los Angeles — and building on yesterday’s test run pop-up shop with the Los Angeles Rams — Postmates users will be able to shop local merchants listed in the company’s new retail tab in the Postmates app called, appropriately, “shop” LA Rams, Fanatics and Postmates coordinate on an on-demand pop-up.

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One Kings Lane Finds $112M More For Home Furnishings

socalTECH

One Kings Lane , an online, flash home furnishing retailer which has offices and one of its founders (Susan Feldman) in Los Angeles, disclosed that it has raised $112M in a Series E funding round. The company''s LA offices are in Beverly Hills, next to the Beverly Wilshire. READ MORE>>.

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Southern California Linked IPOs Grow

socalTECH

The number of Southern California related initial public offerings is growing steadily upwards, as Gevo --originally started in Pasadena, and based on technology out of Caltech and UCLA--hit the market this morning. Gevo is just the latest in a surge of companies hitting the public markets which have Southern California links.