article thumbnail

Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. We’ve had an explosion of alternate sources of financing from crowd-sourcing, angels, accelerators, incubators, corporates, corporate incubators. Growth markets have a way of fooling us all. When markets start to turn shelfware companies are the quickest to die.

Marketing 354
article thumbnail

Taiwanese reassurances that water shortages won’t hit chipmaking show climate change’s direct threat to tech

TechCrunch LA

It is complexity theory made manifest and only serves to show that scalable, data-driven solutions rapidly deployed across large industrial markets are our only hope in correcting the course,” wrote Vaughn Blake, a partner at the energy-focused investment firm Blue Bear Capital. Intel alone used 9 billion gallons of water in 2015).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging. Again, an interesting topic to discuss. Great posts.

article thumbnail

RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209
article thumbnail

Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. The meeting had a decent case study and some pretty good discussion around the room of different tools that you might consider using. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering.

SEM 150
article thumbnail

How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

Integrate PS Work Into Sales & Marketing Processes. You want to be sure that you get customer commitments before doing the work do agree a case study afterwards if the project is successful. Importantly, make sure that you retain IP rights to your custom work which needs to be part of the engagement contract.

article thumbnail

Top 120 Startup Posts for 2010

SoCal CTO

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - . - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? First Principles.

Startup 378