socalTECH

FEBRUARY 16, 2010

Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. READ MORE>>.

Tool 145

Tool Clearstone Statistics Screening 145

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

MARCH 8, 2010

Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. Rubicon's new product provides automation of mobile advertising, based on eCPM, click through rates, and fill rates, similar to Rubicon's web product. READ MORE>>.

Mobile 140

Mobile Clearstone Advertising Equity 140

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site.

Clearstone 113

Clearstone Oracle Web Advertising 113

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Publishers use Rubicon's services to increase their take from so-called "remnant" ad networks. READ MORE>>.

Clearstone 165

Clearstone Advertising Pricing Report 165

socalTECH

NOVEMBER 24, 2009

Los Angeles-based The Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media. Financial details of the relationship were not disclosed. READ MORE>>.

Clearstone 124

Clearstone Advertising Equity Sites 124

SoCal CTO

FEBRUARY 4, 2009

Last month we Launched Los Angeles Tech and in the announcement we provide the Hot List for the first half of January 2009. This hot list is based on various social signals of what people are writing about, reading, bookmarking, searching, etc. You can go to the Hot List post to see what was hot then. Here's the rest.

Layoffs 159

Layoffs Woodland Hills Southern California Orange County 159

socalTECH

JUNE 8, 2009

Los Angeles-based Rubicon Project announced today that the firm has expanded into the UK, and hired on Jay Stevens as Vice President and General Manager, International. Rubicon is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures. Stevens has also previously served at Silverpop. READ MORE>>.

Clearstone 100

Clearstone Advertising Web Los Angeles 100

socalTECH

NOVEMBER 13, 2008

Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon Project offers helps web publishers optimize their advertising revenue, by monitoring the performance and adjusting which advertising networks get a share of a site's ad inventory.

Clearstone 100

Clearstone Santa Monica Advertising Web 100

socalTECH

APRIL 13, 2009

Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. According to Rubicon, the follow on funding round brings its total raised to $33M. READ MORE>>.

Clearstone 100

Clearstone Equity Advertising Research 100

socalTECH

OCTOBER 20, 2008

Los Angeles-based Rubicon Project, which develops online advertising optimization software, announced this morning that it has hired on two executives to the firm. Rubicon Project develops technology used to optimize advertising revenues for web publishers. READ MORE>>

eHarmony 100

eHarmony Clearstone Oracle Advertising 100

socalTECH

DECEMBER 10, 2010

It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone. Clearstone Ventures (www.clearstone.com). experts, developers, and many, many others. learn more.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

FEBRUARY 10, 2010

A few weeks ago, Rahul Sonnad --a serial entrepreneur who is best known for founding and selling thePlatform to Comcast--alternately confused and dazzled attendees at Twiistup, the Los Angeles tech conference, with a fake-stilted-Indian-immigrant and ukulele-singing-and-dancing studded pitch for his firm, Geodelic (www.geodelic.com).

Clearstone 124

Clearstone Incubator HTML Twiistup 124

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. READ MORE>>.

Clearstone 100

Clearstone Advertising Report Entertainment 100

Jason Nazar

MARCH 22, 2011

I asked the panelists ( David Travers , Brian Norgard , Fouad ElNaggar , & Demian Sellfors ) about the specific challenges that we face down here in Los Angeles as opposed to Silicon Valley. That’s typically not the case in Los Angeles.

Company 111

Company Companies Startup Twiistup 111

socalTECH

DECEMBER 3, 2008

We spoke with Phil Ressler--a former venture capitalist from Clearstone Ventures--who is now CEO of BigStage. There's been an unusually complex amount of engineering, compared to a web media startup, but that's a good thing. For those not familiar with BigStage, tell us what the company is doing with your avatar technology?

Entertainment 100

Entertainment Clearstone Venture Capital Media 100

Jason Nazar

DECEMBER 7, 2008

Last week I hosted a panel of Los Angeles Venture Capitalists with Jim Armstrong (Clearstone Ventures), Mark Suster (GRP), David Travers (Rustic Canyon), and Brian Garrett (Crosscut Ventures). And Matt Marshall goes into further detail with his post: Cash panic sweeping the VC industry: the capital calls problem.

Venture Capital 44

Venture Capital Rustic Canyon Capital Clearstone 44

socalTECH

MAY 27, 2009

A few months ago, Peter Lee --a venture local capitalist who has served at firms such as Prism Ventures and Clearstone Ventures Partners--joined a relatively unknown venture firm here in Southern California, Baroda Ventures (www.barodaventures.com). It will be interesting to see what happens with the Los Angeles venture capital market.

Southern California 113

Southern California Venture Capital Startup SoCal 113