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Why Smart Entrepreneurs Build Plans For Their Startup

Startup Professionals Musings

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Opportunity segmentation and competitive environment.

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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. They will call you back. Don’t dumb it down for social media.

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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Hopefully this article and the accompanying six-minute video will help you avoid learning these mission-critical lessons the hard way. Public relations at a startup is a sales process. Grant Exclusivity.

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Every New Venture Needs A Product And A Business Plan

Startup Professionals Musings

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Opportunity segmentation and competitive environment.

Product 112
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What to Make of Andreessen Horowitz’s Returns?

Both Sides of the Table

As an entrepreneur I never really knew what to make of VC return data. In short, the VC industry is very sharp-elbowed amongst some very competitive people who are used to winning and most deals don’t have enough space to share investment rounds so people were naturally pretty quick to judge A16Z. Can that really work?”

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. They will call you back. Don’t dumb it down for social media.

Marketing 141
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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 111