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Berkonomics
NOVEMBER 21, 2019
Often, we joke together as managers of companies or of people that our goal is “world domination” or “to crush the competition.” But that is a number in a vacuum without at least two other measures: return on investment (ROI) and percentage of net profit to revenue. The three measures of progress. Comparing ourselves to the giants.
Both Sides of the Table
NOVEMBER 2, 2010
The original post of this article on appeared on GigaOm in a more concise version here. As a founder, when you’ve been dealing with these kinds of objections for a couple of years it becomes natural and you easily handle objections on price, product & competition without much thought. It is tacit knowledge.
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Startup Professionals Musings
JUNE 13, 2015
None should be considered competitive mutually exclusive to any other. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth. I wouldn’t want to do the ROI on that one. The tools and measurements are the same for both.
Both Sides of the Table
MARCH 31, 2012
My list of excuses includes: product, pricing, competition and lack of sales support. That said, I think it is written without taking the full extent of my sales articles into account. This includes presentations, ROI calculators, competitive analyses and so forth. My guess is that we are likely in total agreement.
Both Sides of the Table
JULY 21, 2014
It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. ROI studies were published. You need to listen to your product team, watch your competition and work hard on determining whether you’re truly providing value to your customers. It’s when the game slows.
Both Sides of the Table
JANUARY 23, 2011
I was talking a month ago with a founding team who was lamenting the fact that their competitors got way better coverage than they did when they felt that their traffic numbers were > 2x the competition. Whether we like to admit it or not, PR drives behavior with customers, investors, employees and competition.
Both Sides of the Table
NOVEMBER 3, 2010
Here are some of the tools in the Swiss Army Knife that your team needs to be armed with to scale: (this article was originally posted on GigaOm in a shorter format.). ROI Calculators – Often you want a simple ROI calculator for early in the sales process and a detailed one as the process unfolds. We called it PUCCKA.
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