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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

This article originally appeared on TechCrunch. The big price increase : 5 out of 5 stars. Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. We need video reel to show customers that you care.

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MyShape Article - Analyst Misses the Point

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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6 Ways To Drive Success Through Customer Experience

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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‘Customer Experience’ Is Today’s Business Benchmark

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

The original post of this article on appeared on GigaOm in a more concise version here. In the evangelical phase you’re working through these with customers on the fly. Some objections are real and they end up becoming changes to your product, your service plan or your pricing / bundling. It is tacit knowledge.

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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

They don’t realize that they are missing out on a great opportunity for “free” promotion, as well as taking a great risk by not listening to what customers are saying, and not monitoring or responding to undeserved challenges to their reputation. Use business metrics and tools to tune your efforts. Do your homework before you begin.