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How to Create And Use Snapchat’s New Custom Geofilters

Tech Zulu Event

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. So what’s exciting about this new product? Here’s a guide on how to upload and create your own filter.

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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

A version of this article previously appeared Forbes. Jim Semick: I’ve been launching and managing software products for 15 years now, going back to when you and I worked together at Expertcity before it was acquired by Citrix. I have always worked on early stage products. Jim Semick (left) with his Co-Founder, Greg Goodman.

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15 Hacks to Raise the Most Money for Your Indiegogo Campaign

Tech Zulu Event

There are 3 vital questions to ask when putting together a campaign; 1- Is the thing I’m raising money for a great product? 2- How am I talking about my product? In this article we’ll get into how to effectively answer these questions. Your intent should be to monetize consumers in alignment with their passions.

Startup 109
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The Future of Couponing | How Social-Local-Mobile has Changed the Game

Tech Zulu Event

“The object is to exploit the convergence of people, information, products, services and places with today’s smartphones and tablets, which drive online orders in addition to purchases from brick-and-mortar stores.”. At that time, digital accounted for “less than 1/10 of all coupons distributed.” Paul Breummer, Search Engine Land.

Mobile 85
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The Master Checklist of EVERYTHING You Need to Start a Business

Jason Nazar

Determine whether your business name needs to be trademarked, and if does Trademark it at the USPTO. Protect your written works and code through the Copyright Office. If you are inventing or creating a product, understand patents and register for one at the USPTO. Vet your idea with the idea checklist.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers.

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Order a reprint of this article now. October 5, 2012.