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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. Growth markets have a way of fooling us all. When markets start to turn shelfware companies are the quickest to die. It’s when the game slows.

Marketing 354
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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! . As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually.

Marketing 271
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6 Initiatives To Prep Your Startup For The Road Ahead

Startup Professionals Musings

Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. This is the ability to appropriately analyze problems, assess risks, and take responsibility for problem-dictated and market-dictated changes, while still sustaining the day-to-day business activities.

Startup 116
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6 Startups Actions to Survive a Volatile Market

Startup Professionals Musings

Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. This is the ability to appropriately analyze problems, assess risks, and take responsibility for problem-dictated and market-dictated changes, while still sustaining the day-to-day business activities.

Startup 94
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6 Keys To Making Timely Changes To Save Your Business

Startup Professionals Musings

Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. This is the ability to appropriately analyze problems, assess risks, and take responsibility for problem-dictated and market-dictated changes, while still sustaining the day-to-day business activities.

Startup 94
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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

The classic example from several years ago was United Airlines not staying tuned in to social media, resulting in a unrecoverable customer problem causing great damage to their reputation, escalating to countless articles , and even a book, “ United Breaks Guitars.” Integrate social media into your overall marketing strategy.

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Why Startups Should Raise Money at the Top End of Normal

Both Sides of the Table

This article originally appeared on TechCrunch. 2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. I acknowledged this in the article.

Startup 336