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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. The original post of this article on appeared on GigaOm in a more concise version here. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. More experienced sales leaders seldom compete on price.

Sales 289
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MyShape Article - Analyst Misses the Point

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

MyShape 150
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Why Startups Should Raise Money at the Top End of Normal

Both Sides of the Table

This article originally appeared on TechCrunch. 2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. I acknowledged this in the article.

Startup 336
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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! . And then they said one thing that most marketers go their whole career never hearing, 'Listen Steve, price is irrelevant, it is speed that matters.' We had been pricing our graphics cards to be a low-cost provider. Good News Bad News.

Marketing 271
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” The most obvious way to explain this is with sales people. “COGS” represents the amount that each sale costs you.

Startup 418
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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

This article originally appeared on TechCrunch. The big price increase : 5 out of 5 stars. Some customer segments value the DVD business and these may be more price sensitive. They might be willing to pay higher prices (and perhaps not an “all you can eat” price but a “pay as you go” price per film).

Netflix 287
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Should Your Startup Give Performance-Based Warrants?

Both Sides of the Table

I’ve observed the following scenario in both of my companies and in countless others I’ve advised or invested in: - your company becomes moderately high profile in a few press articles. A “warrant&# is a right, but not an obligation for a company to buy stock in your company at a future date and at a pre-agreed price.

Startup 298