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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 95
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10 Ways To Become A Web Influencer In Today’s Market

Startup Professionals Musings

Here are his key recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. A website or blog without appealing or entertaining content for your market segment is not enchanting. Graphics, pictures, and videos make a website or blog more interesting and enchanting.

Web 96
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 127
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How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. A website or blog without appealing or entertaining content for your market segment is not enchanting. Craft an “About” page. Provide all this information in an About page.

Custom 160
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Interview with Peter Csathy, CREATV Media

SoCal Tech Calendar

If you wanted to find someone who truly understands the convergence of the media and technology, you need to go no further than Peter Csathy , the CEO of newly launched CREATV Media (www.creatv.media). We spoke with Csathy about the new firm and his thoughts on the industry. What is Creatv all about?

Media 100
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Beyond Entertainment | Social Media as a Tool for Marketers

Tech Zulu Event

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. While 63% of local users on social networks are more likely to use a business or develop brand loyalty to a product or service that has its info on a social media site.

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DreamJobbing: Melding Online And Media To Create A Platform For Dream Jobs

socalTECH

We spoke with Lisa Hennessy , one of the founders of DreamJobbing and an entertainment industry veteran, to learn more about the startup. How did the idea for this come about? We started brainstorming about this a year ago, and just launched yesterday. However, until recently, the two rarely intersected.

Platform 233