InfoChachkie

JUNE 3, 2013

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

Startup Professionals Musings

MARCH 29, 2023

Both problems can be mitigated by learning the power of frequency, as defined in the classic book by Jocelyn K. If you’re producing just one page, one blog post, or one sketch a week, you expect it to be good and final, and you start to worry about quality. Frequency fosters productivity. Frequency keeps the pressure off.

Startup 109

Startup Writing Blogging Ideas 109

Startup Professionals Musings

APRIL 27, 2011

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Startup Professionals Musings

JULY 9, 2021

People cite sources like this Inc.com article “ 5 Reasons Why You Don't Need a Business Plan ,” or my own blog discussion on this subject, “ Situations Where A Business Plan Does Not Add Value.” For the more traditional investor, or for that chance meeting in a real elevator or meeting, you need a two-page brochure (two-sided page).

Entrepreneur 156

Entrepreneur Tips Funding Startup 156

Startup Professionals Musings

JUNE 29, 2020

Both problems can be mitigated by learning the power of frequency, as defined in the classic book by Jocelyn K. If you’re producing just one page, one blog post, or one sketch a week, you expect it to be good and final, and you start to worry about quality. Frequency fosters productivity. Frequency keeps the pressure off.

Startup 173

Startup Writing Blogging Ideas 173

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Content 104

Content Customer Custom Marketing 104

InfoChachkie

APRIL 25, 2011

As I noted in Why Most Business Books (Still) Suck , I am generally not a fan of business books. If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. Fan, Not A Fan Boy. Prototype Your Work.

Technical Review 279

Technical Review Blogging Class Entrepreneur 279

Startup Professionals Musings

MAY 30, 2015

Image via Flickr by SideWages.com These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. A good start is a classic book on content marketing, “ Accelerate! ” Search engines and people love blogs these days. Curation, the most efficient content.

Blogging 105

Blogging eBook Content Web 105

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Customer 127

Customer Custom Marketing Content 127

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Anchor blog in your domain name.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. When I first started blogging Digg was still at its peak. But it wasn’t to be.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

FEBRUARY 26, 2022

There are lots of expensive public and media relations firms out there who can give you the full treatment, but I recommend starting with a good book on the subject, like the classic by media training expert Brad Phillips, “ The Media Training Bible.” Social media includes blogs, social networks, and video-sharing sites.

Media 118

Media Tips Social Media Startup 118

Startup Professionals Musings

DECEMBER 8, 2013

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. A good start is a book on content marketing, “ Accelerate! ” Search engines and people love blogs these days. But most entrepreneurs don’t know where to start. Win with engaging contests.

Content 114

Content Marketing Startup eBook 114

Eric Greenspan

MAY 7, 2013

Their stamp of approval can put the spotlight on any product or service and can open doors to new markets and opportunities. Their influence is strongest in the area of child education, products aimed at children or parents, parenting, and many other family oriented industries. Social Marketing mommy bloggers Mommy blogs'

IBM 154

IBM IBM Email Research 154

Startup Professionals Musings

SEPTEMBER 7, 2022

Sources should include local startup incubators, blog owners, and government support organizations, such as SCORE. Traditionally, business software products have been specialized and focused toward a given task, but I see a trend these days to highly functional “all-in-one” business tools. You can’t keep all these in your head.

Startup 114

Startup Tips Coach Satisfaction 114

Both Sides of the Table

NOVEMBER 29, 2009

Our call recovered and we spent the rest of the time talking about the development of their management team and their product. In another post I’ll talk about how PR has changed dramatically in the past 10 years or you can just read Brian Solis’s blog or buy his book on the subject. PR is subtle.

Venture Capital 291

Venture Capital Press News Startup 291

Startup Professionals Musings

OCTOBER 27, 2012

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. Recently I was reviewing a book on content marketing, “ Accelerate! ” Search engines and people love blogs these days. But most entrepreneurs don’t know where to start.

Examples 93

Examples Content Marketing Entrepreneur 93

Startup Professionals Musings

AUGUST 15, 2011

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. Recently I was reviewing a new book on content marketing, “ Accelerate! ” Search engines and people love blogs these days. But most entrepreneurs don’t know where to start.

Content 102

Content Tips Marketing Blogging 102

InfoChachkie

JANUARY 24, 2011

We all make important, complicated decisions in our life and having accurate, objective data about our choices allow us to find and compare products that meet our needs. With that said, what books, blogs or other resources do you recommend for emerging entrepreneurs? 10) Kevin, why does the world need FindTheBest (FTB)? . “We

Blogging 219

Blogging Entrepreneur Software Review Course 219

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Content 92

Content Marketing Advertising Customer 92

InfoChachkie

JANUARY 6, 2011

We all make important, complicated decisions in our life and having accurate, objective data about our choices allow us to find and compare products that meet our needs. With that said, what books, blogs or other resources do you recommend for emerging entrepreneurs? free weekly Infochachkie articles! “We

Entrepreneur 232

Entrepreneur Competition Software Review Course 232

Both Sides of the Table

AUGUST 18, 2010

The concept comes from a Stephen Covey book called “ First Things First ,&# which is a worthwhile book ( Wikipedia overview here ) but if you haven’t read his seminal book “ 7 Habits of Highly Effective People &# you should start with that. That’s why productivity wasn’t tough for me as a CEO.

Slides 374

Slides Email Entrepreneur Startup 374

Startup Professionals Musings

JULY 8, 2013

According to many experts, including Michael Hyatt, in his book, “ Platform: Get Noticed in a Noisy World ,” you need to build the highest platform you can, to stand out and be heard above all the rest. Building your home base with personal and product traction. Using the platform to expand your reach.

Platform 105

Platform Entrepreneur Startup Social Media 105

Startup Professionals Musings

JULY 8, 2018

Both problems can be mitigated by learning the power of frequency, as defined in the classic book by Jocelyn K. If you’re producing just one page, one blog post, or one sketch a week, you expect it to be good and final, and you start to worry about quality. Frequency fosters productivity. Frequency keeps the pressure off.

Startup 57

Startup Writing Blogging Entrepreneur 57

Startup Professionals Musings

JANUARY 20, 2018

People cite sources like this recent Inc.com article “ 5 Reasons Why You Don't Need a Business Plan ,” or my own blog discussion on this subject, “ Situations Where A Business Plan Does Not Add Value.” For the more traditional investor, or for that chance meeting in a real elevator or meeting, you need a two-page brochure (two-sided page).

Startup 65

Startup Entrepreneur Slides Content 65

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Marketing 100

Marketing Content Advertising Customer 100

Both Sides of the Table

AUGUST 15, 2017

Yesterday I wrote a blog post about what the role of a board actually is. I can’t change who your board members are so let me offer some thoughts on how to make your interactions with your board more productive. If you’re at that level of reporting you’re probably sub-optimizing your board’s role.

Tips 212

Tips Slides Startup Technical Review 212

Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Add a blog to give yourself a voice, show your expertise, but skip the sales pitch.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

MAY 31, 2012

According to many experts, including Michael Hyatt, in his new book, “ Platform: Get Noticed in a Noisy World ,” you need to build the highest platform you can, to stand out and be heard above all the rest. Building your home base with personal and product traction. Using the platform to expand your reach.

Startup 104

Startup Social Media Platform Blogging 104

Startup Professionals Musings

MAY 22, 2019

There are lots of expensive public and media relations firms out there who can give you the full treatment, but I recommend starting with a good book on the subject, like the classic by media training expert Brad Phillips, “ The Media Training Bible.” Social media includes blogs, social networks, and video-sharing sites.

Press 96

Press Entrepreneur Social Media Training 96

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Marketing 106

Marketing Startup Content Advertising 106

Startup Professionals Musings

JUNE 11, 2013

If you can’t remember the last time you had a relaxing evening with the spouse, or read a book, you may be overworking and that could negatively affect your health in the long run. Real job performance is more a function of productivity than hours worked anyway. Continuous improvement is the key to quality production.

Startup 93

Startup Tips Entrepreneur Metrics 93

Startup Professionals Musings

AUGUST 22, 2013

Both problems can be mitigated by learning the power of frequency, as defined in a recent book by Jocelyn K. I suggest that the following key reasons from Glei for how the habit of frequency fosters both productivity and innovation in general, apply especially well to an entrepreneur starting a new business: Frequency makes starting easier.

Entrepreneur 100

Entrepreneur Startup Writing Blogging 100

Both Sides of the Table

DECEMBER 5, 2010

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML. Modern Social Networking.

Social Network 297

Social Network Networking Web 2.0 Web 297

Startup Professionals Musings

JULY 10, 2016

Both problems can be mitigated by learning the power of frequency, as defined in the classic book by Jocelyn K. If you’re producing just one page, one blog post, or one sketch a week, you expect it to be good and final, and you start to worry about quality. Frequency fosters productivity. Frequency keeps the pressure off.

Entrepreneur 60

Entrepreneur Startup Writing Blogging 60

Startup Professionals Musings

SEPTEMBER 6, 2014

Maybe it’s just another example of nature abhorring a vacuum, but I prefer to think it’s a natural evolution of the pervasive social networking communities where people relate to, and expect to interact with businesses and products they like. Visit [link] to take a look at the reinvented Facebook Page: Well Sourced by Visa Business.

Startup 101

Startup Tips Education Customer 101

Startup Professionals Musings

AUGUST 9, 2018

Even more disappointing are other statistics that show most websites that do exist have a very low “conversion rate,” or ratio of visitors to the site versus ones who meet your goal of buying a product or signing up for a newsletter. Find your niche and highlight how your product meets the customer’s exact need, and is the best in the world.

SEO 53

SEO Tips Newsletter Statistics 53