InfoChachkie

SEPTEMBER 20, 2016

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. A key component of SimpleLegal’s strategy is the strong relationships it establishes with its customers.

Customer 100

Customer Custom Software Review Technical Review 100

Startup Professionals Musings

NOVEMBER 29, 2010

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. Populate your team.

Blogging 93

Blogging Invest Startup Writing 93

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Don''t Be Afraid To Offend (Some) Customers.

Customer 195

Customer Custom Template Startup 195

SoCal CTO

NOVEMBER 17, 2009

Sometimes I make a blog entry. I have a few meetings with the team, perhaps about the website design, radio show structure, an event we are working on, a sponsorship (perhaps the uniforms for our youth basketball team). A day might include a discussion with a finance partner, an investor, a customer or a fusion partner.

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

MARCH 11, 2023

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Craft and hone your elevator pitch early.

Ideas 126

Ideas Startup Social Media Blogging 126

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Don''t Be Afraid To Offend (Some) Customers. Share and Enjoy.

Customer 153

Customer Custom Template Startup 153

Startup Professionals Musings

SEPTEMBER 19, 2021

One of the reasons it’s so tough is that the rules are constantly changing on what it takes to win over customers, as customer attitudes and cultures change, and competitors continually strive to “raise the bar” on product and support. Existing customers can’t envision a new concept, or new behaviors.

Company 152

Company Companies Startup Customer 152

SoCal CTO

FEBRUARY 23, 2007

skip to main | skip to sidebar SoCal CTO Friday, February 23, 2007 Events and Networking in Los Angeles One of the issues I discussed in Innovation and Geography was that the geography and traffic in Los Angeles generally makes it more difficult for networking. They are tied to and influence the strategy/direction of the business.

Los Angeles 150

Los Angeles Networking CTO Coach Angel 150

SoCal CTO

MARCH 22, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. event I did last fall. as an example.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

JUNE 1, 2016

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Craft and hone your elevator pitch early.

Customer 58

Customer Custom Social Media Startup 58

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

OCTOBER 30, 2020

I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money. Customers line up to believe and buy from people who are viewed as leaders or experts relative to a specific solution. Collaborate with customers to tune your solution.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Both Sides of the Table

APRIL 12, 2017

We’re expected to be at conferences, events, sales meetings and be publicly visible. People expect blog posts, Tweets, panels, speeches. Recruiting, business development, shipping product, writing blog posts, networking … it’s all the same. And then there are investors who want updates, calls, reports, check-ins.

Activity 297

Activity Blogging Email Startup 297

Startup Professionals Musings

FEBRUARY 26, 2022

Social media includes blogs, social networks, and video-sharing sites. A crisis is an event, precipitated by a specific incident, that attracts critical media attention and lasts for a definite period of time. It could be a product quality problem, or a major customer complaint on Twitter. How to respond to media in a crisis.

Media 118

Media Tips Social Media Startup 118

Startup Professionals Musings

JUNE 30, 2014

I can attest from experience that publishing a regular blog to properly showcase your brand value, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates. Cultivate early customers.

Startup 101

Startup Blogging Writing Google 101

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

Both Sides of the Table

FEBRUARY 20, 2012

Weddings are a bit like college degrees – they often set you back financially for many years after the event. She focused on her customer. So Tracy began keeping a blog about … (what else?) If you haven’t read my blog posts on why Tracy chose the right strategy it’s worth a read.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Startup Professionals Musings

JUNE 8, 2020

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Craft and hone your elevator pitch early.

Ideas 124

Ideas Tips Marketing Social Media 124

Both Sides of the Table

JUNE 27, 2011

I worked with an entrepreneur who was to appear at a startup networking event where he was to talk about his company’s plans. He considered pulling out of the event because he wanted to stay in “stealth mode&# and felt an event like this compromised him. You’re reading their press releases or blog posts.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

NOVEMBER 11, 2013

If you choose your name well and it represents what your customers value in you then it will be memorable, differentiated and meaningful. Be open & transparent (mimicking the greater social order changes that have come with blogs & social media). When he starts his blog I’ll let you know. But I miss blogging.

Venture Capital 324

Venture Capital Startup Blogging Platform 324

Both Sides of the Table

JUNE 8, 2010

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. I’m going to save that for a future blog post. It is the key to “customer development” that Steve Blank talks about.

Startup 279

Startup Venture Capital Tips Custom Development 279

Startup Professionals Musings

JUNE 21, 2021

Use social networking and blogging to get your message out. Nothing says you are serious about a business like handing out professional business cards at local events and Chamber of Commerce meetings. Offer to help a couple of customers free, just to get your act together and your presence known. Get business cards made.

Startup 156

Startup Social Network Activity Ideas 156

Startup Professionals Musings

NOVEMBER 27, 2021

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Two months later they still didn’t have a web site, and didn’t have a customer. Viral marketing needs a website.

Web 139

Web Startup Sites Design 139

SoCal CTO

OCTOBER 14, 2009

Along the way, I co-authored three books on one-to-one marketing ( [link] ) to help marketers learn how to built and nature relationships with their customers. A few years ago, my CTO spotted a need that local groups and organizations have in handling RSVPs and registrations for meetings and events. Great stuff. That's great to hear.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Xconomy

SEPTEMBER 8, 2020

The event series’ custom. The 11-part Meet the Finalists webcast series provides an opportunity to get to know each of the 44 individuals and companies and better understand why they have earned the right to be named a finalist. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

Demand 94

Demand Startup Networking Customer 94

Startup Professionals Musings

JUNE 18, 2021

You need to have business relationships with team members, investors, customers, and a myriad of other support people. What these people need is more relationships, not more experts, more blogs, or more books. You can’t win as an entrepreneur working alone.

Entrepreneur 140

Entrepreneur Startup Social Network Mentor 140

SoCal CTO

MARCH 18, 2010

Tony: I personally am torn by choices around Networking Events in Los Angeles – you can go to something almost every night. I really enjoy events where there are interesting people with interesting conversations to be had. What are some of the top things you've published online, e.g., blog posts?

Startup 225

Startup Los Angeles Twiistup Social Network 225

Xconomy

OCTOBER 24, 2016

A San Diego civil engineer who has developed an alternative technology for automating the measurement of water flow gave the best presentation at EvoNexus Fall Demo Day, an event that drew nearly 400 entrepreneurs, investors, and supporters late Thursday to Qualcomm’s corporate headquarters. million and take five years, Sekeroglu said.

San Diego 40

San Diego Startup Orange County Artificial Inteligence 40

Both Sides of the Table

MARCH 2, 2011

It’s apropos because there is so much noise these days with email, Twitter, Facebook, blogs, web shows, etc. I was thinking back to a few previous “insider baseball&# blog debates that raged for several weeks: AngelGate (aka Bin38 secret cabal), convertible debt vs. equity, bubble vs. not, and now the AngelList discussion.

Email 287

Email Blogging Venture Capital Writing 287

Startup Professionals Musings

MAY 22, 2019

Social media includes blogs, social networks, and video-sharing sites. A crisis is an event, precipitated by a specific incident, that attracts critical media attention and lasts for a definite period of time. It could be a product quality problem, or a major customer complaint on Twitter. How to respond to media in a crisis.

Press 96

Press Entrepreneur Social Media Training 96

InfoChachkie

APRIL 25, 2011

If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. It has also influenced my thoughts, as evidenced by the six infoChachkie blog entries which reference Art. I was not disapointed. Tricking The Jedi.

Technical Review 279

Technical Review Blogging Class Entrepreneur 279

Startup Professionals Musings

APRIL 4, 2015

Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Ask yourself where are the influencers in your market, the majority of your target customers, and what type of interaction will be most productive to your business?

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Both Sides of the Table

FEBRUARY 24, 2011

And if you are – what on earth are you reading such a boring blog as this?!? OK, that sounds like an interesting business, but nothing to write a freakin’ blog post about? Gogii spent way more effort marketing to what I call “The USA Today market&# rather than the tech blog market. But I never gave up.

Gogii 310

Gogii Invest Blogging Startup 310

Both Sides of the Table

JANUARY 23, 2011

PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones. You need somebody who REALLY understands your company, its customers and its competitors. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums.

Startup 349

Startup Writing Press Blogging 349

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101