Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. Customer acquisition cost. This is how much you spend to get a new customer. That bit is easy.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

OCTOBER 30, 2010

Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business. Search engine marketing (SEM).

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. Don’t do this.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

DECEMBER 7, 2010

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

Marketing 94

Marketing Startup Social Media SEM 94

Tech Zulu Event

APRIL 24, 2013

Awesome, now you know it works, so you need a lot more customers to become an actual business. Thus, you need to enable new ways to create a scalable customer acquisition process. A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu. About Richie Hecker.

Hulu 111

Hulu Startup Social Media Organization 111

InfoChachkie

OCTOBER 13, 2009

Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. The ad includes two coupons, under the heading “Mail One Coupon Today – Give the other to a Friend”, an example of old-school viral marketing.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Both Sides of the Table

MARCH 1, 2011

There has been all sorts of discussions about marketing on blogs lately. You should start by getting out and talking directly with customers as Bieber did. Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. He knew this.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398