Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. There are dozens of tools available to help you monitor relevant activity, including Social Mention and Google Alerts.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

Startup Professionals Musings

JUNE 30, 2014

I can attest from experience that publishing a regular blog to properly showcase your brand value, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates. Cultivate early customers.

Startup 101

Startup Blogging Writing Google 101

SoCal CTO

MARCH 22, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. Maybe this meme will help.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Leverage blog content.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Both Sides of the Table

MARCH 14, 2013

The major battle for press is a battle for “mindshare” and it’s exactly the reason I blog. They basically help companies get sold and help buyers determine which companies to buy. Consider this blog post titled, “ Christmas 2012 Shatters More Smart Device and App Download Records.”

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. 4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. How many adds came through organic SEO? SEO is seldom “free.”.

Metrics 346

Metrics Startup SEO Customer 346

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic – not always results.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

JUNE 27, 2011

If I can help you avoid some of my first-time mistakes it would be a victory. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). It also helps to keep down issues with crowds getting too big, too early. I call this “marketing futures.&#

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

AUGUST 9, 2018

It’s hard to be successful in any business when your customers can’t find you, or they find you and still can’t figure out whether your solution works for them. In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available. Skip the hyperbole.

SEO 53

SEO Tips Newsletter Statistics 53

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. When I first started blogging Digg was still at its peak. How do people drive SEO growth? Rebelling is simply a form of snobbery.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

DECEMBER 23, 2017

According to a recent social media industry report , 92 percent said that social media is important to their businesses, and more than half report it helped them improve sales. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Marty Zwilling.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Both Sides of the Table

JANUARY 3, 2016

With all of these tasks you end up with either a partner or two who “manages” the firm (some trade this role every couple of years), a loose confederation of partners who own and split tasks of management or a firm that brings in professionals who help manage the firm. Kerry brings experience from all parts of the marketing mix.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

OCTOBER 30, 2010

Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business. Social networks. Pay per click (PPC).

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

SoCal CTO

MARCH 1, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 1, 2007 Entreprenuer Network Great post by Ben Kuo - The Importance of the “Network&# to Entrepreneurs - the informal connections between people in the technology industry here who have a vested interest in helping entrepreneurs take their companies to the next level.

Networking 150

Networking CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

NOVEMBER 12, 2013

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. But the low cost also means that your competition will also be there in force.

Social Media 93

Social Media Content Startup Web 93

SoCal CTO

FEBRUARY 17, 2007

What can they do for funding, where can they go for help? Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. This is something Ive always wondered about.

Incubator 150

Incubator CTO Coach Southern California CTO Hire 150

Jason Nazar

AUGUST 15, 2013

Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. The type of sites that might link into you are blogs, traditional press online, forums or bulleting boards, or content rich sites that are focused on a similar topic.To Create a target list of blogs that could cover your product or content.

Web 61

Web Social Media Content Sites 61

SoCal CTO

MARCH 20, 2007

Disclosure: we helped build the system that is behind these.) Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. in Computer Science.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

socalTECH

OCTOBER 14, 2011

Wondering how, as a small business, you can reach customers in the YouTube age? Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Sam Rogoway. Yes, that's definitely one of the reasons.

Networking 150

Networking Search Engine Optimization Product Startup 150

SoCal CTO

MARCH 12, 2007

Maybe its because Im 66", but I think most clothes shopping really stinks and when was the last time that a sales person was actually helpful. Having help narrowing choices is what its going to be about going forward. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

socalTECH

JULY 29, 2009

This morning, Knowledge Genie (www.myknowledgegenie.com) launched a new web site that helps experts and authors publish online information to the web. That became our company Hit the Ground Running, which we launched in 2007 to help a number of Fortune 500 clients with our technology and methodologies.

Geni 100

Geni Web Guide Platform 100

Tech Zulu Event

OCTOBER 17, 2012

We help them with this. We came together to help others in the same situation – ie starting a business but not knowing how to market it. These small business owners have more important things to focus on like serving customers and putting money in the the business. Why the name? But we engage.

Advertising 79

Advertising Services Social Network Startup 79

SoCal Delicious

JANUARY 15, 2010

Shortcut: sebastian-x.com Blog About Blogroll Links How to cleverly integrate your own URI shortener Posted on 30 December, 2009 This pamphlet is somewhat geeky. For example when you operate a WordPress blog, you could code nearly everthing below in your 404 page (consider alternatives ). There’s a downside, though.

SEO 37

SEO IP PHP Blogging 37

Jason Nazar

JANUARY 14, 2009

Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. The type of sites that might link into you are blogs, traditional press online, forums or bulleting boards, or content rich sites that are focused on a similar topic. Create a target list of blogs that could cover your product or content.

Web 62

Web Social Media Content Sites 62

SoCal CTO

JULY 13, 2010

" 8 Questions to Ask When Interviewing at a Startup - Instigator Blog , June 18, 2010 Job interviews are meant to be conversations. Don Norman at Business of Software 2009 - Business of Software Blog , June 21, 2010 Imagine you’re on the first slide of your powerpoint presentation and want to move to the next slide. Guess what?

Startup 175

Startup Venture Capital Slides Blogging 175

Startup Professionals Musings

NOVEMBER 12, 2021

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

JANUARY 27, 2019

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

JANUARY 29, 2017

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

SEPTEMBER 5, 2013

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

AUGUST 10, 2012

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

APRIL 27, 2011

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 91

Blogging Search Engine Optimization Services Writing 91