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Demand Media Buys CoveritLive

socalTECH

Santa Monica-based Demand Media said this morning that it has acquired CoveritLive , a developer of a live blogging platform used to provide real time commentary, reader polling, and questions and answers on live events. Demand Media was already a strategic investor in CoveritLive. READ MORE>>.

Demand 150
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Yekra Raises $3M For Video On Demand Platform

socalTECH

Yekra says it is a digital entertainment distributor connected with an affiliate marketing system. Yekra says its system helps match content to viewers by genre, by digitally distributing entertainment through different web sites, blogs, social networks, and other destinations. READ MORE>>.

Platform 127
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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. Develop viral content. Seed viral activity.

Marketing 139
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Hard Decisions Require Empathy

Both Sides of the Table

Each of these decisions could be a blog post in its own right but for today I want to avoid tactical advice and offer something more about your temperament as you wade through complexity and deal with decisions that affects the lives and the livelihoods of others. It was the thoughtful response of an empathetic leader.

Demand 215
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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. Develop viral content. Seed viral activity.

Marketing 107
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Interview with Kieve Huffman, Dather

socalTECH

They've got Facebook updates, Flickr photos, YouTube videos, blog posts, and tweets, and it's really hard for people to connect all of those and bring them into context. Is this meant as a personal tool, or a corporate tool--it looks like you've got a number of entertainment clients adopting your tool?

Startup 213
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Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. Develop viral content. Seed viral activity.