Startup Professionals Musings

AUGUST 22, 2012

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 95

Social Media Media Startup Platform 95

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. "Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. You could just outspend. Enjoyed this post? The Application.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

JUNE 18, 2011

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

JANUARY 12, 2013

See how many you have personally experienced already, or are currently mentioned in your business plan: Crowd-sourcing equity. For startup new product development, this is a strategy used for fast and quantitative market testing of a product or product feature, popularized first by Eric Ries for web applications. Osmosis marketing.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Startup Professionals Musings

AUGUST 5, 2013

If you are in this category, first know that you are not alone, but then you need to take a look at the advice given by Patricia Sigmon in her book “ Six Steps to Creating Profit: A Guide for Small and Mid-Sized Service-Based Businesses.” Raise the marketing bar. Today, marketing is all about immediacy. Maximize cash flow.

Entrepreneur 93

Entrepreneur Startup Outsource Development Sales 93

Both Sides of the Table

MAY 4, 2013

Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? I eventually stumbled on to the best source of high-quality deal flow imaginable – blogging. Same as strategic – hard to reach, hard to get to know easily. With which other investors?

Startup 361

Startup Venture Capital Pricing Technical Review 361

Both Sides of the Table

MAY 4, 2013

Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? I eventually stumbled on to the best source of high-quality deal flow imaginable – blogging. Same as strategic – hard to reach, hard to get to know easily. With which other investors?

Venture Capital 347

Venture Capital Startup Pricing Invest 347

Startup Professionals Musings

JULY 6, 2012

If you are in this category, first know that you are not alone, but then you need to take a look at the advice given by Patricia Sigmon in her book “ Six Steps to Creating Profit: A Guide for Small and Mid-Sized Service-Based Businesses.” Raise the marketing bar. Today, marketing is all about immediacy. Maximize cash flow.

Startup 94

Startup Outsource Development Sales Social Media 94

Startup Professionals Musings

MARCH 28, 2011

If you are in this category, first know that you are not alone, but then you need to take a look at the advice given by Patricia Sigmon in her new book “ Six Steps to Creating Profit: A Guide for Small and Mid-Sized Service-Based Businesses.” Raise the marketing bar. Today, marketing is all about immediacy. Maximize cash flow.

Tips 92

Tips Startup Services Outsource Development 92

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

DECEMBER 13, 2010

He taught me, amongst other things, the benefit of “ top down thinking &# that changed the way I analyzed markets, companies and people. We worked together at Andersen Consulting between 1996-99 when the markets were booming. See, Mark, in a booming market you can never tell the winners from the losers.

Technical Review 302

Technical Review Marketing IP Outsource Development 302

Both Sides of the Table

MAY 1, 2010

To understand what most VC’s want between board meetings I think it’s useful to start with a quote from Mark Solon ’s blog for which I’m in complete agreement (along with agreeing with his entire post, which was brave, honest and accurate ). They need to plan and they won’t want to surprise their partners.

Startup 301

Startup Venture Capital Software Review Email 301