Startup Professionals Musings

JUNE 4, 2021

Their computers then merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. This is NOT the same as or better than Search Engine Optimization (SEO).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

AUGUST 19, 2020

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. If your runway is less than a year, it’s time to either begin looking for a new cash infusion or defining and implementing a Plan B to assure survival.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

JULY 2, 2012

An underrated portion of every startup effort must be about communication and marketing. By habit, people market to customers like themselves, because they know what they like and need. Kelly McDonald, who runs a top ad agency, takes on this challenge in “ How to Market to People Not Like You.” Proactively deal with naysayers.

Marketing 98

Marketing Search Engine Optimization Customer Custom 98

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Anchor blog in your domain name.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

APRIL 22, 2011

An underrated portion of every startup effort must be about communication and marketing. By habit, people market to customers like themselves, because they know what they like and need. Kelly McDonald, who runs a top ad agency, takes on this challenge in “ How to Market to People Not Like You.” Proactively deal with naysayers.

Marketing 99

Marketing Search Engine Optimization Startup Customer 99

Startup Professionals Musings

FEBRUARY 20, 2019

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Startup Professionals Musings

FEBRUARY 12, 2011

By Christian Arno, Managing Director Is your business tapping into foreign markets? If you haven't broken out of your domestic market, you are missing out on a big business opportunity. The internet can provide a whole host of innovative strategies for businesses of any size to break into foreign markets. domain name (e.g.

Marketing 89

Marketing Social Media Search Engine Optimization Web 89

Tech Zulu Event

NOVEMBER 18, 2011

That is, of course, as long as what you are selling is the absolute best in your market.) Over 50,000 journalists use HARO to find experts to interview for TV, newspapers, books, magazines and blogs. Blogs and Forums. Spend time in Blogs and Forums to get to know your potential customer. Search Engine Optimization (SEO).

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

SEPTEMBER 29, 2018

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. If your runway is less than a year, it’s time to either begin looking for a new cash infusion or defining and implementing a Plan B to assure survival.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

SEPTEMBER 14, 2016

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. If your runway is less than a year, it’s time to either begin looking for a new cash infusion or defining and implementing a Plan B to assure survival.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

Startup Professionals Musings

OCTOBER 30, 2010

Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business. Search engine marketing (SEM).

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

AUGUST 20, 2013

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts. They will exit quickly.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

FEBRUARY 18, 2017

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Startup Professionals Musings

SEPTEMBER 14, 2015

Take advantage of social media and free websites for marketing. Site marketing is easily extended through blogs, Twitter, Facebook and social media. Don’t sign up for outside search-engine optimization, public relations or other experts until your business is generating revenue.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

NOVEMBER 17, 2014

Agile assumes and plans for iterative development, where requirements and solutions evolve as more is known and markets change. Here are the advantages I see with this approach: Faster time to market. Don’t mistake this for a license to launch an incomplete or poor quality solution. Use social networking to start the wave.

Startup 101

Startup Search Engine Optimization Social Network Customer 101

Startup Professionals Musings

AUGUST 21, 2014

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. Optimize your web history and presence. Get competitors to surface early. Marty Zwilling.

Startup 101

Startup Search Engine Optimization Ideas Customer 101

Startup Professionals Musings

OCTOBER 5, 2014

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. If your runway is less than a year, it’s time to either begin looking for a new cash infusion or defining and implementing a Plan B to assure survival.

Entrepreneur 105

Entrepreneur Search Engine Optimization Outsource Development Social Media 105

Startup Professionals Musings

JULY 22, 2012

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts. They will exit quickly.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

OCTOBER 15, 2012

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Startup Professionals Musings

AUGUST 31, 2011

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor.

Startup 101

Startup Search Engine Optimization Course Media 101

Startup Professionals Musings

JUNE 9, 2013

Agile assumes and plans for iterative development, where requirements and solutions evolve as more is known and markets change. Here are the advantages I see with this approach: Faster time to market. Don’t mistake this for a license to launch an incomplete or poor quality solution. Use social networking to start the wave.

Startup 105

Startup Search Engine Optimization Social Network Customer 105

Startup Professionals Musings

APRIL 13, 2016

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. Optimize your web history and presence. Get competitors to surface early. Marty Zwilling.

Startup 60

Startup Search Engine Optimization Ideas Customer 60

socalTECH

OCTOBER 14, 2011

We caught up with Sam Rogoway , the firm's CEO--and the former founder of TripUp, which is now part of Kayak--to hear about how the firm is hoping to revolutionize the local business video market with its services, which just launched last month. We've also found that online video really helps with search engine optimization.

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

MAY 12, 2012

Agile assumes and plans for iterative development, where requirements and solutions evolve as more is known and markets change. Here are the advantages I see with this approach: Faster time to market. Don’t mistake this for a license to launch an incomplete or poor quality solution. Use social networking to start the wave.

Entrepreneur 92

Entrepreneur Search Engine Optimization Startup Social Network 92

Startup Professionals Musings

DECEMBER 5, 2010

Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts. They will exit quickly.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

APRIL 16, 2011

Yet recent research indicates that almost half of small business websites are still missing these basics, and thus are essentially dead to the search world. The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions. Create inbound and outbound links.

Google 93

Google SEO Search Engine Optimization SEM 93

Startup Professionals Musings

MARCH 23, 2013

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

AUGUST 10, 2010

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor.

Startup 91

Startup Search Engine Optimization Course Media 91

socalTECH

APRIL 14, 2010

I was working with sponsors and partners, and finding that they were interested in identifying smaller markets where they could hone in on an audience, versus buying ads on something like iVillage with millions of eyeballs. We don't think of ourselves as mommy bloggers, Gloss is not a blog but really an online magazine and community.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

FEBRUARY 27, 2010

Search engines like Google depend on website HTML tags, inbound and outbound links, and relevant content to do its ranking and matchmaking, and hopefully get your company found and near the top of customer search requests. The solution is basic search engine optimization (SEO). Initiate a business blog.

SEO 48

SEO HTML Search Engine Optimization Web 48

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. He has been blogging on a number of subjects, for example, eLearning. What is Aggregage? Robert Flynn: That's the beauty of the model.

Startup 162

Startup Content Advertising Sites 162

Startup Professionals Musings

FEBRUARY 25, 2010

Agile assumes and plans for iterative development, where requirements and solutions evolve as more is known and markets change. Here are the advantages I see with this approach: Fast time to market. Don’t mistake this for a license to launch an incomplete or poor quality solution. Use social networking to start the wave.

Startup 48

Startup Search Engine Optimization Social Network Customer 48

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

SoCal Delicious

JANUARY 15, 2010

I find a blog that has the share buttons around the comments are more likely to receive shares, as it’s a fresh call to action (whereas here, your hard buttons are still up at the top and I’d have to remember that in order to share). Thanks for the comment!

RSS 29

RSS HTML JavaScript Doc 29

Startup Professionals Musings

NOVEMBER 12, 2021

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 135

Blogging Services Search Engine Optimization Web 135