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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Most blogs are.

Blogging 286
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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Let that ideal co-founder find you.

Blogging 110
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Link has a summary of his argument plus a great video). My argument is pretty simple.

Marketing 379
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When in Doubt, Leave it Out (Why Less is More)

Both Sides of the Table

In order to improve the efficacy of my reports I often would write an “executive summary&# as the start that would have one paragraph describing the problem I was trying to solve, one paragraph talking through the options considered and one paragraph with my conclusion. You, the king of the overly long blog posts?

Slides 346
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How I Use Visualization to Drive Creativity

Both Sides of the Table

So I thought I’d write a post about how I drive my personal creativity. (A It’s why I always work hard to find images for my blog posts & why all of my keynote presentations are visual rather than bullet points with words. If you plan to read the post you can skip the summary if you want.

Writing 356
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Turning the Camera on Chris Dixon

Both Sides of the Table

Chris Dixon is one of my favorite people in tech and writes one of the few blogs I read religiously. He’s thoughtful about markets, investors, products and is always very well reasoned in his arguments. I think you’ll really enjoy this video , but as always I have summary notes for those with less time.

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Business Plan Writers - Know Your Audience

Startup Professionals Musings

By Mahesh Raj Mohan Writing a business plan can be a difficult process. you still have to write the plan for a particular audience. Your business plan’s writing style should take their preferences into account. So what writing styles should you use for these very different audiences? Hi, I’m writing this plan because.”

Writing 97