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We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. By definition, you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? People often ask me why I started blogging.
I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?
And there is relationship between debating and blogging. I started blogging in 2005 and then re-started blogging about a year ago. I love learning first hand about the differences in analytics platforms, social media conversion, the effectively of copy, how to cultivate an audience, etc. So it goes with blogging.
It an era of social media and newsreaders titles matter a lot. When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. I should know.
I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). Value of Blogging I started the presentation talking about the value of blogging. Each blog post should be something that will interest that audience.
Fred Wilson wrote a Tweetstorm and then did a blog post on the topic. This was pre social media. I never asked Marc why he stopped blogging but I presume it is some combo of having started a venture capital firm (which you might guess takes a bit of time) and also allowing some air time for his then-less-well-known compadre.
My 1,000th Post on This Blog - Tim Berry's Blog - Planning Startups Stories , July 21, 2010 HTML5 video markup, compatibility and playback - Niall Kennedy's Weblog , February 8, 2010 Your Product Needs a Soul - ArcticStartup , February 12, 2010 Product Friday: Monetizing Content is a Product Problem - This is going to be BIG.
I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. The bad was that it seems like when I shared media on Facebook I wouldn’t get any heat initially so Twitter was my go to place to share my blog. Social Media.
For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I will talk about these strategies in my next blog post. ” Don’t.
One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. I will add to this as I write more in the coming weeks on the topic. This is true on all of the major tech blogs. Funding is news.
Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. In a startup this is a mistake.
On his first day of work my wife was kind enough to write down words of wisdom from her years on the job. I don’t write about Tania very often – mostly at her request. She’s worked for L’Oreal, Accenture, Virgin Mobile & BSkyB (one of the leading media companies in the UK). Hope you enjoy. **.
.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? I am a VC. I hand out money. How differentiated is that?
So I thought I’d write a post about how I drive my personal creativity. (A It’s why I always work hard to find images for my blog posts & why all of my keynote presentations are visual rather than bullet points with words. When I write a blog post I often see the words before I write them.
skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.
There has been all sorts of discussions about marketing on blogs lately. The media eats it up as they always need something to write about. Be unique, find free marketing opportunities and use social media to build your following. I think nothing is worse on Twitter, Facebook, YouTube or blogs than being one-directional.
I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. I’ll write a post on how to give feedback to employees and then I’ll get emails from people telling me they forwarded it to their whole team.
As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. I divided success into the phases of venture capital and 18 months into writing my first check here was my view (details on each in the link above). 5 years ago. Sourcing high-quality leads : 9/10. The monkey on my back.
I originally came from the entreprise software world (for 10 years) and before that I was in mobile & telecoms (8 years) so the last three years of immersing myself in consumer Internet, digital media & advertisings has been very eye opening. but I wanted to be sure I wasn’t writing just for my mom.
Tracy built her company, Recycled Media , out of necessity. Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers.
Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Develop an efficient and effective writing style.
Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. blogging, in a sense.
People had been steadily blogging for 2-3 years and this crowd seemed to bifurcate. On the one hand were the blogs that “blew up&# and became real businesses like TechCrunch, GigaOm or TalkingPointsMemo. So Twitter was initially billed at a “micro-blogging&# platform. started blogging again outlined here.
I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates. Populate your team. Cultivate early customers.
Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. The reality is that a journalist who’s writing a story about you – a relatively unknown entity – wants to hear directly from the founders and/or the CEO.
For this afternoon''s Insights and Opinions section, we''re sharing a recent blog post from Mark Suster of Upfront Ventures. Mark writes about The Perils of Shiny New Objects. I have a saying that I employ as a powerful metaphor at every startup with whom I work - "beware of shiny new objects.". The new thing. The shiny object.
No blog post about how Tiger is crushing everybody because it’s deploying all its capital in 1-year while “suckers” are investing over 3-years can change this reality. million, our Seed Funds mostly between $200–300 million and have delivered median ownerships of ~20% from the first check we write into a startup. It’s just math.
If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.
There are just five days left to enter the digital detox competition set up by Icelandic Yogurt company Siggi’s Dairy, which has pledged to give selected contestants $10,000 to spend an entire month “detoxing” without a smartphone or social media. Instead of abstaining from alcohol for a month, we challenge you to ditch your smartphone.”
msuster for me) the message you write appears in my @msuster inbox on Twitter.com and on any of the desktop or mobile clients. Sometimes I’ll see people who want to make people aware of a blog posting. Tags: Social Media social networking technology Twitter. The basics: 1. When you use the @username (e.g. I have 1,200.
I have found that publishing a regular blog can give you an edge in making all this happen. One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites. Your blog followers will be your best customers.
I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. So finding time is hard, and good writing is simply not what most people do. Find potential partners. Populate your team. Cultivate early customers.
Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. I also serve as CEO of a small media companies that profile “Tomorrow’s Most Exciting People Today”. What are some of the top things you've published online, e.g., blog posts? this time with Vince Thompson.
While you’re at it put in a link (if you don’t blog or want to link to your company at least link to your LinkedIn or Facebook profile). And write a short bio about yourself. Tags: Social Media social networking Twitter. Anything.
channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators. Then use what you’ve learned in this blog post to decide if the numbers validate your business model, or if you need to rethink your approach. Please write us at blog@techempower.com !
Tonight I was reading a good blog post ( here ) from Sean Powers with Alistair Croll on preparing yourself for the TC50 “bump” – the rise in traffic that a company gets from presenting at TechCrunch 50. Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Mistakes we made?
I remember the same disdain from people when I started blogging or using Twitter. A bit like a blog that is put out regularly but not overly edited or self-conscious about word choices or typos. I LOVE writing. But writing takes more time and some days I don’t have that. Why would a VC do that? I do these, too.
The chosen candidate will probably have worked for a very reputable firm that is either in technology, consulting, investment banking, media or a startup. What is the future of social media, digital television or mobile computing. Plus, show my you can write! Where do you think things are heading? What is the timeframe?
Twitter, by contrast, started as an open platform where people let anybody see what they were writing. People write their thoughts knowing that anybody else can see them. Take action – Obviously when Michael Arrington is writing something scathing about your product you want to pay attention and take action.
If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. If you can’t write it down, you probably don’t understand it.
In writing anything positive about any of the companies I’m not suggesting that it means that I prefer them to any of their competitors. Also, some of the deals I write about I have actually seen as part of their fund raising process. Finally, a lot of people asking me about typos on my blog. It sucked. It still does.
If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.
Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.
We caught up with Mark Suster , one of Upfront''s General Partners and a well known blogger and technology personality, the new fund, and how his blogging is now driving the firm''s investment activity. How has your broad social media presence affected your dealflow? Tell us about the new fund? Mark Suster: It''s a $200M fund.
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