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As An Entrepreneur, Are You Ready To Meet The Press?

Startup Professionals Musings

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. He provides 101 two-page lessons divided into eight learning categories that I like as follows: Learn the ground rules for traditional media. Social media includes blogs, social networks, and video-sharing sites.

Press 96
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Every Startup Needs To Be Ready To Meet The Press

Startup Professionals Musings

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. He provides 101 two-page lessons divided into eight learning categories that I like as follows: Learn the ground rules for traditional media. Social media includes blogs, social networks, and video-sharing sites.

Press 105
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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7 Benefits Of Working Consistently On Business Values

Startup Professionals Musings

I suggest that the following key reasons from Glei for how the habit of frequency fosters both productivity and innovation in general, apply especially well to an entrepreneur starting a new business: Frequency makes starting easier. Frequency fosters productivity. A successful startup needs to be a daily task, with consistent focus.

Startup 109
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Save Your Spin for Someone Who Cares

Both Sides of the Table

Entrepreneurs get so used to friends and family congratulating them on their press coverage that they forget sometimes that this isn’t real. Press doesn’t mean anything other than free advertising. Our call recovered and we spent the rest of the time talking about the development of their management team and their product.

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7 Ways Your Day-To-Day Routine Drives Startup Success

Startup Professionals Musings

I suggest that the following key reasons from Glei for how the habit of frequency fosters both productivity and innovation in general, apply especially well to an entrepreneur starting a new business: Frequency makes starting easier. Frequency fosters productivity. A successful startup needs to be a daily task, with consistent focus.

Startup 173