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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

But for some strange reason they make you file your progress on fund raising, which is the widely picked up by the press. I plan to write about it early next year when we’re all through. But it’s hard to know that from the press. The press who trusted me enough to report on our successes. Entrepreneurshit.

Blogging 420
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? ” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. ” Can you imagine that ever getting inches in the press? I am a VC.

Marketing 389
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One Man’s Signal is Another Man’s Noise

Both Sides of the Table

It’s apropos because there is so much noise these days with email, Twitter, Facebook, blogs, web shows, etc. If I check Twitter it’s usually because I’m waiting for a meeting to start and I never write posts during the day. By having 5 or 6 blog posts with different points of view they could draw more inferences.

Email 287
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Why You Don’t Want to Give Financial Information to All of Your Investors

Both Sides of the Table

I have blogged about some of the downside consequences of the changes and the private information I have says the consequences are much worse than is reported in the press since few people publicly talk about. We are doing what we do – writing larger checks and playing an active role at the company. You betcha.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

The three largest webmail services had over 1 billion global users at the end of 2011. Only naive people believe that but for inexperienced entrepreneurs you can be fooled into the narrative by the press who sometimes write stories without the actual data. People don’t want to speak to customer service reps.

Email 339
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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. So what are Rob’s secret hacks that he didn’t spill in his blog post? . He is very pleasant when he calls and writes. Rob does it.

Tips 365