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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” The start of this series was, Should Your Startup Announce Funding ? It’s the same thing for me as a writer.

Blogging 309
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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

But for some strange reason they make you file your progress on fund raising, which is the widely picked up by the press. I like to speak about this topic with first-time wantrapreneurs because if you read the tech press every day you’d get the impression that it all glamor. But it’s hard to know that from the press.

Blogging 420
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Startups Weekly: Upfront Ventures bets on a bus service

TechCrunch LA

Airbnb, for its part, filed a press release this week confirming its plans to go public in 2020. Postmates, the popular food delivery service, raised another $225 million at a valuation of $2.4 Online personal shopping service Lookiero gets $19M. The co-working business says it expects to go public by the end of the year.

Services 207
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Here’s what’s going through his/her head: Is this story “newsworthy” or am I being asked to publish a press release? ” Can you imagine that ever getting inches in the press?

Marketing 389
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If it Didn’t Happen on Twitter it Didn’t Really Happen. Here’s Why

Both Sides of the Table

We were ready to point out the far reaches of this issue across the Internet and our extreme relative efforts to not let it be part of our service. They had articles and press releases written. I had outlined a blog post in support of their efforts and was ready to publish it. The company had their holding statement.

Press 336
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In Defense of Uber: An Unbiased Opinion

Both Sides of the Table

So the only thing that can be driving this all is that Uber has become un-liked for a period of time amongst the press. Clearly the press don’t want to have rich, powerful companies researching their private lives. It’s easy to see why companies like Uber can get mad at the part of the press that can be lazy.

Press 418