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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

But for some strange reason they make you file your progress on fund raising, which is the widely picked up by the press. I plan to write about it early next year when we’re all through. But it’s hard to know that from the press. The press who trusted me enough to report on our successes. Entrepreneurshit.

Blogging 420
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How to use PR Firms at Startups

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. I pointed out the fact that they only ever talked to the press when the had an announcement and that it was a continual process. Always more appealing.

Startup 349
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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. I will add to this as I write more in the coming weeks on the topic. But succinctly this press places a marker in the ground for your company.

Startup 355
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? ” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. ” Can you imagine that ever getting inches in the press? I am a VC.

Marketing 389
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How I Got the Monkey Off My Back – Today Was a Good Day

Both Sides of the Table

As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. I divided success into the phases of venture capital and 18 months into writing my first check here was my view (details on each in the link above). 5 years ago. Sourcing high-quality leads : 9/10. The monkey on my back.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

But don’t let this information get out into the general press and don’t market more than a few months out. Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. I talked about that in detail on this post about how to blog as a startup.

Marketing 380