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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133
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Don’t Underrate The Value Of A Startup Plan Document

Startup Professionals Musings

Based on my experience as an investor and mentor to aspiring entrepreneurs in Silicon Valley and elsewhere, one of the quickest ways to kill your credibility and your startup is to offer a poorly written business plan, or none at all. A great business plan doesn’t have to be a book in length, with extensive financial statements.

Startup 102
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6 Ideas To Recover From Business Resource Challenges

Startup Professionals Musings

Ironically, as a startup investor and mentor, I have seen too many failures caused by just the opposite – too much money spent too soon, taking time to get product perfection, and assuming customers will wait. How entrepreneurs respond to these will become a larger and larger determinant of startup growth, competitive position, and success.

Resource 112
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5 Unfair Advantages To Help You Succeed In Business

Startup Professionals Musings

One of the things I’ve learned over my years as a business mentor and investor is that life isn’t fair when it comes to succeeding in business. I see a good discussion of the relevant strengths and issues in a new book, “ The Unfair Advantage ,” by Ash Ali and Hasan Kubba. Intelligence and insight: book and street smarts.

Help 130
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Make Yourself A Key Sustainable Competitive Advantage

Startup Professionals Musings

The only “sustainable competitive advantage” in business is self-awareness. I was struck by this assertion in a new book, “ The Messy Middle ,” by Scott Belsky, who has spent more than a decade leading in the worlds of technology, design, and startups. It’s a recipe for disaster. Understand your feelings to recognize what bothers you.

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Here Is When Your New Business Needs A Written Plan

Startup Professionals Musings

Based on my experience as an investor and mentor to aspiring entrepreneurs in Silicon Valley and elsewhere, one of the quickest ways to kill your credibility and your startup is to offer a poorly written business plan, or none at all. A great business plan doesn’t have to be a book in length, with extensive financial statements.

Sample 137
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8 Startup Excesses Which Will Jeopardize The Business

Startup Professionals Musings

The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often. Waste in a startup is any activity that burns resources, but creates no value or competitive advantage in the eyes of customers. Gray, titled “ Business Techniques for Growth.”

Startup 161