Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

MARCH 19, 2023

Entrepreneurs need to be effective team leaders, since no one can transform an idea into a product and a business without some help. Unfortunately many founders I work with as a mentor are experts on the technical side, but have no insight into leading a team. Have monthly reviews with each team member.

Technical Review 127

Technical Review Development Team Review Startup Activity 127

Startup Professionals Musings

DECEMBER 5, 2014

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

APRIL 23, 2017

Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Customer support chasm. Product development chasm.

Customer 76

Customer Custom Entrepreneur Technical Review 76

Startup Professionals Musings

JANUARY 30, 2022

Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Customer support chasm. Product development chasm.

Startup 150

Startup Technical Review Customer Custom 150

Startup Professionals Musings

JUNE 16, 2023

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Make it fast. Provide multiple methods of access.

Web 96

Web FAQ Marketing Technical Review 96

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution. Nail the solution.

Technical Review 143

Technical Review Customer Custom Entrepreneur 143

Startup Professionals Musings

JULY 8, 2022

Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. Challenge yourself to delivering a technical innovation.

Technical Review 143

Technical Review Coach Mentor Customer 143

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

SEPTEMBER 22, 2023

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it.

Competition 99

Competition Services Startup Training 99

Startup Professionals Musings

OCTOBER 14, 2022

In his classic book, “ The Leadership Capital Index ,” Dave Ulrich, a best-selling author, business consultant, and business school professor, provides some real insights and metrics on what makes up the elements of goodwill in the minds of top valuation experts. I have paraphrased his key points here as follows: Leader personal impact.

Technical Review 129

Technical Review Funding Organization Coach 129

Startup Professionals Musings

NOVEMBER 28, 2013

A closer analysis often indicates the cause to be a lack of diligence in handling common business finances. I found a good summary of the most common mistakes in a recent book by Kelly Clifford, “ Profit Rocket ,” written primarily to help you on the other side of the equation – skyrocket your profits. In startups, cash is king.

Technical Review 100

Technical Review Entrepreneur Summary Pricing 100

Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Scarcity – less is more. Rather, they prefer to stay consistent with beliefs or past behavior.

Customer 85

Customer Custom Social Media Technical Review 85

Startup Professionals Musings

APRIL 28, 2021

Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. Bill Gates was the technical genius, but Steve Ballmer, from Procter & Gamble, ran the business side of the equation.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

NOVEMBER 28, 2018

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the flash (and Flash). Make it fast.

Customer 79

Customer Custom FAQ Technical Review 79

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Build word-of-mouth into your product or service.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

JULY 25, 2021

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. I suspect that several of these will surprise most entrepreneurs as being counter-intuitive to their thinking.

Technical Review 157

Technical Review Entrepreneur Marketing Customer 157

Startup Professionals Musings

AUGUST 23, 2014

Sometimes entrepreneurs are so focused on making change happen for others, that they forget that continually changing themselves and their company is equally important. I just finished a new book “ Invent, Reinvent, Thrive ,” by Lloyd E. Many entrepreneurs get their first taste of success running their own consultancy or practice.

Entrepreneur 105

Entrepreneur Technical Review Mentor Summary 105

Startup Professionals Musings

OCTOBER 30, 2016

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the flash (and Flash). Make it fast.

Customer 102

Customer Custom FAQ Technical Review 102

Startup Professionals Musings

DECEMBER 25, 2022

Unfortunately, many entrepreneurs seem to prefer to fail their way to the top, rather than do some research and learn from the successes and mistakes of others. In general I try to focus on the positives and tell entrepreneurs what works, but sometimes it’s important to reiterate the common things that simply don’t work.

Startup 100

Startup Technical Review Entrepreneur Customer 100

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Build word-of-mouth into your product or service.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

SEPTEMBER 17, 2021

Most aspiring entrepreneurs believe that a great idea alone will assure business success. Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. You can either find customers for your solution or you can find solutions for your customers.

Sales 139

Sales Training Startup Customer 139

Startup Professionals Musings

JUNE 20, 2020

Entrepreneurs need to be effective team leaders, since no one can transform an idea into a product and a business without some help. Unfortunately many founders I work with as a mentor are experts on the technical side, but have no insight into leading a team. Have monthly reviews with each team member.

Technical Review 130

Technical Review Startup Development Team Review Activity 130

Startup Professionals Musings

SEPTEMBER 9, 2019

On the other hand, everyone wants to be an entrepreneur. In his classic book “ The 3rd American Dream ,” thought leader Suresh Sharma summarizes the large corporate accomplishments of the 19 th and 20 th centuries, and then lays out the potential of a new entrepreneurial business ecosystem for the 21 st century.

Entrepreneur 87

Entrepreneur Offshore Technical Review Outsource 87

Startup Professionals Musings

JANUARY 21, 2023

Even if you have booked an hour with a VC, you should plan to talk only for the first fifteen minutes. Or they get sidetracked by a technical glitch due to poor preparation. Equally bad is a full tutorial on your new disruptive technology. Remember you are pitching to investors, not customers.

Slides 147

Slides Funding Technical Review Startup 147

Startup Professionals Musings

FEBRUARY 3, 2023

Did you ever wonder why some entrepreneurs always seem to have all the luck and success, while others never seem to catch a break? As I was reminded again by the classic book from Dennis Perkins, “ Leading at the Edge ,” this isn’t a new concept. He also famously said," We don't do strategic planning. It's a waste of time."

Technical Review 107

Technical Review Startup Entrepreneur Examples 107

Startup Professionals Musings

JULY 30, 2022

Perhaps sparked by the recent pandemic, I’m seeing a new era of the entrepreneur, with startups springing up all around. Based on my own mentoring and investing experience, the best entrepreneurs are pragmatic problem solvers. Whether you are charting new territory for pricing models or technology, there is rarely a perfect solution.

Startup 135

Startup Mentor Entrepreneur Technical Review 135

Startup Professionals Musings

FEBRUARY 24, 2020

Many entrepreneurs I have mentored make big mistakes in this area, by hiring low-cost friends and family, with minimal skills or training, and expecting them to have the same work ethic , passion, and business knowledge as the founder. Direct customer-facing non-technical roles should be the last ones outsourced.

Outsource 123

Outsource Startup Technical Review Training 123

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” I like the insights outlined in a more recent book “ Summit ,” by F. Entrepreneur of the Year” finalist.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

JANUARY 8, 2021

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it.

Startup 154

Startup Training Customer Custom 154

Startup Professionals Musings

MARCH 14, 2011

Traditional marketing says you have to “push” your message out to customers, over and over again, to get it remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the flash (and Flash). Make it fast.

Technical Review 90

Technical Review Customer Custom FAQ 90

Startup Professionals Musings

MAY 4, 2022

Some entrepreneurs forget that talking is not communicating. Then, hopefully, come customers, distribution channels, and going public or merging with an attractive buy-out candidate. From an entrepreneur perspective, here are the key barrier-to-understanding elements: Unclear frame of reference. Technical semantics and jargon.

Technical Review 137

Technical Review Entrepreneur Guide Mentor 137

Tech.Co

MAY 31, 2023

Launching and growing a startup is one of the biggest missions an entrepreneur can undertake. Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Here are a couple of our favorites. From its 4.3-inch

Tool 131

Tool Startup Software Review Technical Review 131

Startup Professionals Musings

APRIL 1, 2023

Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. Remember the rule of one.

Startup 117

Startup Ideas Social Network Technical Review 117

Startup Professionals Musings

JUNE 12, 2022

On the other hand, everyone wants to be an entrepreneur. In his classic book “ The 3rd American Dream ,” thought leader Suresh Sharma summarizes the large corporate accomplishments of the 19 th and 20 th centuries, and then lays out the potential of a new entrepreneurial business ecosystem for the 21 st century.

Startup 126

Startup Artificial Inteligence Entrepreneur Offshore 126

Startup Professionals Musings

NOVEMBER 30, 2022

As an investor in startups, I most often see entrepreneurs who are technologists, or at least have a real passion for a specific product. While these investors, and early customers, will always argue that they found you, I’m convinced that there is no substitute for aggressive networking on your part.

Startup 113

Startup Customer Custom Technical Review 113