Startup Professionals Musings

FEBRUARY 17, 2021

With the appearance of do-it-yourself services on the Internet, entrepreneur curriculums at every university, and a wealth of new books on the subject, the need for expensive consultants and business advisors has also been mitigated. Work out of your home, and keep your own books. Martin Zwilling.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. The cost of social media done well is low.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. Social media is the realm of public opinion and customer conversations.

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

JANUARY 7, 2023

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. With the success of Facebook and Twitter, I still see new social media startups almost every day, with most destined to fail. Or ask PlanetRx, an online service for prescriptions, before the Internet was pervasive.

Entrepreneur 125

Entrepreneur Netflix Social Media Startup 125

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Proactive customer service.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. Social media is the realm of public opinion and customer conversations.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Proactive customer service.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. Social media is the realm of public opinion and customer conversations.

Social Media 98

Social Media Metrics Media Startup 98

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 99

Social Media Customer Custom Media 99

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? I just finished a new book by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

JANUARY 16, 2023

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Allocate some time to spend on social media. Social media is critical today to almost every business. Build a team.

Social Media 94

Social Media Media Ideas Writing 94

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 91

Social Media Customer Custom Media 91

Startup Professionals Musings

JUNE 11, 2023

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. The challenge for every entrepreneur and every business is to understand the pragmatics of identifying and reacting to what their customers love and what they hate.

Customer 131

Customer Custom Social Media Training 131

Startup Professionals Musings

JULY 9, 2022

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. So for those of you that love checklists, I saw some real value in the classic book by James M. Infrastructure as a Service (IaaS). Platform as a Service (PaaS).

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. One of these experts, David T. You can start an SEM campaign with as little as $50 today and get results very quickly.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

AUGUST 4, 2019

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Parroting a generic message that you have great service, great value, and a great selection says you have nothing unique. They will call you back.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

AUGUST 15, 2022

According to the classic book “ Data Crush ,” by Christopher Surdak, data in all formats will soon be the largest source of new opportunities for startups, or death. Virtual living: the rise and growing dominance of social media. Digital commerce: infinite options for buying goods and services online.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

APRIL 6, 2013

I spotted a book a while back which humorously characterizes the issues, titled “ X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking ”, by Jeff Gordinier. Gordinier says in his book "We''ve created all these great websites that now Millennials waste their lives on." Marty Zwilling.

Social Media 106

Social Media Media Entrepreneur Resource 106

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

AUGUST 7, 2023

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. Factor in basic infrastructure quality and services. Nothing could be further from the truth.

Outsource Development 110

Outsource Development Social Media Entrepreneur Summary 110

Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. Social media is the realm of public opinion and customer conversations.

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

APRIL 7, 2021

These things change so fast these days that the primary role of the entrepreneur as CEO is to be the Master of Realignment. My perspective on this role is outlined in the classic book “ Rapid Realignment ,” by the experts in this space, George Labovitz and Victor Rosansky. Without that realignment, many may be left with confusion.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

NOVEMBER 13, 2021

This sharing economy is rapidly becoming the new business of sharing, with major winners already including Airbnb (rooms), Uber (rides), and Chegg (books). If you are an aspiring entrepreneur, or an existing business, and haven’t yet sized any of these opportunities, you may be already late to the game.

Resource 126

Resource Commerce Social Media Platform 126

Startup Professionals Musings

SEPTEMBER 9, 2023

A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. As an entrepreneur, you have the opportunity to take the lead, and become the world’s next super-brand. Now is the time to do it. Marty Zwilling

Design 105

Design Customer Custom Product 105

Startup Professionals Musings

OCTOBER 21, 2022

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. I also recommend the app development strategies outlined in the classic book, “ Vaporized: Solid Strategies for Success in a Dematerialized World ,” by Robert Tercek, who has lived on the digital edge for many years.

Develop 138

Develop Development Platform Mobile 138

InfoChachkie

SEPTEMBER 28, 2011

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. I enjoyed the book as well, as evidenced by the review I wrote at the time of its release, which you can read HERE. I want this book to be the equal to How To Win Friends And Influence People, by Dale Carnegie.”.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

Startup Professionals Musings

MAY 1, 2022

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Parroting a generic message that you have great service, great value, and a great selection says you have nothing unique. They will call you back.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

JULY 5, 2021

As I have said many times, the cost of entry for an aspiring entrepreneur has never been lower, and the total wealth of opportunities has never been larger. I was inspired by the classic book, “ Resource Revolution: How to Capture the Biggest Business Opportunity in a Century ,” by Stephan Heck and Matt Rogers. Marty Zwilling.

Startup 162

Startup Resource Entrepreneur Social Media 162

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. We all have a natural inclination to emulate those we like and admire.

Customer 122

Customer Custom Social Media Technical Review 122