Startup Professionals Musings

JANUARY 17, 2022

I found some good lessons in this regard in a classic book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world.

Startup 144

Startup Social Media Metrics Customer 144

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

SEPTEMBER 16, 2023

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Establishing your brand with interactive social media. The cost of social media done well is low. Using new tools for recruiting key players and advisors.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

NOVEMBER 28, 2020

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Establishing your brand with interactive social media. The cost of social media done well is low. Using new tools for recruiting key players and advisors.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Find the right tools to analyze the ROI.

Social Media 95

Social Media Media Startup Platform 95

SoCal Tech Calendar

JANUARY 6, 2011

Wednesday, January 12, 2011 -- Content World Turned Upside Down: Can Traditional Media Adapt? TCOSC Digital Media Society. Every aspect of the business of entertainment media and other content providers, and their traditional sources of revenue, are under assault by disruptive business models. Speakers: Richard Berger, Sr.

Content 113

Content Technology Council TCOSC Cloud Computing 113

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

SoCal Tech Calendar

OCTOBER 29, 2010

Thursday, November 4, 2010 -- Content World Turned Upside Down: Can Traditional Media Adapt? TCOSC Digital Media Society. Every aspect of the business of entertainment media and other content providers, and their traditional sources of revenue, are under assault by disruptive business models. See [link].

Content 100

Content Technology Council TCOSC Cloud Computing 100

Startup Professionals Musings

NOVEMBER 11, 2019

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Find the right tools to analyze the ROI.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

APRIL 15, 2019

I found some good lessons in this regard in a classic book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world.

Social Media 87

Social Media Metrics Customer Custom 87

Tech Zulu Event

MARCH 1, 2010

Repost of SMCLA's Going Goo Goo Over Google Analytics. The Google Analytics panel was a big success with a great turnout of over 150 people at the Mahalo office in Santa Monica. It takes 5 minutes: Google Analytics is about as easy to setup as setting your alarm clock. Below is a highlight video of the evening.

Google 68

Google eBook JavaScript Mahalo 68

Startup Professionals Musings

MAY 31, 2015

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements.

Startup 106

Startup Social Media Entertainment Metrics 106

Startup Professionals Musings

DECEMBER 6, 2017

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

APRIL 14, 2017

I found some good lessons in this regard in a new book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world.

Competition 65

Competition Social Media Metrics Customer 65

Startup Professionals Musings

APRIL 6, 2014

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements.

Startup 99

Startup Social Media Entertainment Metrics 99

Both Sides of the Table

NOVEMBER 8, 2011

But the most important metric has been the deep and lasting relationships that have been built with startups and also between senior executives. He previously co-founded Charlie , a Los Angeles based media company and interactive agency. Cramster – Acquired by Chegg the leading online book rental company.

Venture Capital 287

Venture Capital Funding Startup GRP Partners 287

Startup Professionals Musings

DECEMBER 14, 2013

Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Include planned measurements and metrics. The Internet and smartphones have changed everything. Align your business model to how your customers want to buy.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Include planned measurements and metrics. The Internet and smartphones have changed everything. Align your business model to how your customers want to buy.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

MAY 4, 2016

Excellent detailed resources are everywhere, including a new book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Establishing your brand with interactive social media. The cost of social media done well is low. Using new tools for recruiting key players and advisors.

Startup 61

Startup Social Media News Tool 61

Startup Professionals Musings

APRIL 17, 2017

I found some key ones in a new book, “ The Future-Proof Workplace ,” by Linda Sharkey, PhD, and Morag Barrett. Google was one of the first to learn that good relationships created high-performing teams. Due to social media and the Internet, these relationships now need to extend to customers, partners, and suppliers.

Company 55

Company Companies Artificial Inteligence Technical Review 55

Startup Professionals Musings

NOVEMBER 3, 2012

Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Include planned measurements and metrics. The Internet and smartphones have changed everything. Align your business model to how your customers want to buy.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

AUGUST 25, 2011

Kristin Zhivago, in her new book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Include planned measurements and metrics. The Internet and smartphones have changed everything. Align your business model to how your customers want to buy.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Both Sides of the Table

MARCH 25, 2016

In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today?

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

DECEMBER 13, 2013

ML: Porter is a really simple consumer app, a one-stop shop for booking your recurring in-home services. My every day is trying to fundraise, reaching, re-reaching out, and trying to keep people updated with metrics. We have played around Facebook; we are now going to do some Google AdWords and AdSense. ML: I do.

Technical Review 87

Technical Review Mobile Startup Los Angeles 87

Both Sides of the Table

JUNE 12, 2010

In the media NYC is “hot” right now yet having just spent 6 days in NY I heard many similar stories as I get in LA: not enough VC and hard to get great tech resources. Google Analytics vs. Facebook’s new analytics tool. BookRenter – plus a discussion about Chegg … what is going on in the university book market?

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. The video industry will be disrupted just as books, newspapers and music before it.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

SoCal Delicious

SEPTEMBER 22, 2008

See the books I recommend to friends. First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. This likely means something like Google Analytics , although there is a very large universe of equivalent tools out there as well. Aggregate metrics. Engagement.

Startup 29

Startup IP Email Report 29

Both Sides of the Table

JULY 19, 2011

It is open also in the same way that Google was open in its early days. Google started as a place where you came to be taken via links to other people’s websites. I know many of you don’t remember the context, but that was heresy when Google started. Google was duuumb. That’s the Google lesson.

Social Media 274

Social Media Google Media Startup 274