socalTECH

JANUARY 31, 2012

Santa Monica-based GraphEffect , which develops social marketing software, is tapping a bank of experts in the social media industry for its advisory board, the company announced today. Menon was most recently at Collective Media, after serving as Founder and CEO of Tumri, among other companies. READ MORE>>.

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Social Media Media Santa Monica Yahoo 150

socalTECH

JANUARY 25, 2018

Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M According to Greenfly, the funding round was led by Alpha Edison, and also included Iconica Partners, Elysian Park, and Corazon Capital. Greenfly has now raised a total of $14.7M

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Marketing Funding Santa Monica Social Media 133

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

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Marketing Startup Examples Customer 170

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. Often new competitors do fail, but they may highlight a consumer trend that you can capitalize on now, before it comes back to haunt you later.

Marketing 162

Marketing Social Media Metrics Customer 162

TechCrunch LA

DECEMBER 16, 2019

Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers. “The DNA of what I thought [audience] sensibilities was leading towards was this format.”

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Social Media Media Startup Mobile 131

socalTECH

JULY 29, 2010

For today's Insights and Opinions piece, we have an article from Michael Terpin of SocialRadius , who asks: Where are all the social media IPOs? Read the rest of Where are the Social Media IPOs? Tags: michael terpin social media merger acquisition advice startup insights. READ MORE>>.

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Social Media Media San Diego Google 159

Startup Professionals Musings

MARCH 5, 2021

In today’s fast-paced world, that means recognizing early and capitalizing on the changes that are bringing many big companies to their knees, before that company is yours. Poverty, pollution, unemployment, limited education, and inadequate health care are sparking some of the biggest opportunities for social entrepreneurs today.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

Startup Professionals Musings

JUNE 8, 2020

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept. Capitalize on yourself early.

Ideas 124

Ideas Tips Marketing Social Media 124

socalTECH

JANUARY 18, 2017

Los Angeles-based TeamDom , a new startup started by 19-year old social media star Jake Paul, disclosed today that it has raised $1M in a funding round. The round was led by Danhua Capital, and also included Eward Lando, Gary Vaynerchuk, Abe Burns, and Adam Zeplain. million followers.

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Social Media Marketing Media Entertainment 100

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

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Marketing Statistics Research Report 157

Startup Professionals Musings

MARCH 14, 2021

Social relationships are built around zealots and their disciples who ultimately engage a wider congregation and perpetrate the culture shift. Viral marketing” and “word-of-mouth” are tools of disciples in business today. Build a connection to your product, and leverage the momentum into more social contracts and bigger congregations.

Marketing 127

Marketing Social Media Technical Review Product 127

socalTECH

JANUARY 5, 2009

San Diego-based Brickfish, an online advertising network focused on social media, announced this monring that it has hired Becky Carroll as the firm's Director of Social Media. Carroll will head up the firm's social media marketing. Mangrove Capital Partners, and OCA Ventures.

Social Media 100

Social Media Media Draper San Diego 100

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

TechCrunch LA

AUGUST 2, 2022

Shein has shown the world how combining social media marketing, data analytics, and China’s well-oiled supply chain has created a $100 billion fast fashion behemoth. million installs across the world to date, according to data provided by market intelligence firm Sensor Tower. Cider has racked up roughly 7.4

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Startup Los Angeles Social Media Venture Capital 217

socalTECH

OCTOBER 9, 2019

There's a new opportunity in clean technology investments, according to venture capitalist Aaron Fyke , the head of a new, Pasadena-based venture capital investment fund, Thin Line Capital (www.thinlinecapital.com). This is not a typical, venture capital investment. Those $60M rounds really don't fit the venture capital model.

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Invest Capital Venture Capital Idealab 113

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

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Social Media Media Startup Blogging 95

Xconomy

APRIL 10, 2017

Soci, a San Diego startup that created a Web platform for managing social media, has closed on $8.5 Soci’s software-as-a-service provides a “central command” that enables business customers to deploy their social media marketing strategies, customize their brand messaging, and control their customer.

San Diego 52

San Diego Social Media Media Startup 52

socalTECH

JANUARY 18, 2011

Pasadena-based Perfect Market , which provides tools for publishers to better create value from their content, is announcing today that it has raised $9M in a new funding round. The round was led by Comcast Interactive Capital, and also included Idealab, Rustic Canyon Partners, Tribune Company, and Trinity Ventures. READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Social Media 147

socalTECH

SEPTEMBER 7, 2021

Santa Monica-based social media app startup Mayk.it has raised $4M in a seed funding, and launched its social music app, the company said this morning. Beasts' Night media, Sophia Bendz (Spotify), Cyan Banister, T-Pain and Zach Katz, plus others. Maykit's social media app is currently by invite only with a waiting list.

Social Media 113

Social Media Santa Monica Seed Funding Media 113

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

Marketing 76

Marketing Social Media Content Media 76

socalTECH

AUGUST 4, 2021

Irvine-based ThoughtWorld, a new market research and social media platform, says it has raised $2M in an angel investment round. The company, led by CEO Robert Ming, says the round gave it a valuation of $10M. The company says it launched the Alpha version of its platform on July 21st.

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Social Media Platform Research Activity 113

socalTECH

MAY 13, 2014

Liquid Grids is headed by Malcolm Bohm, and says it analyzes healthcare social media and helps identify "disease-specific personas" which it uses to shape multi channel advertising campaigns. liquidgrids liquid grids venture capital healthcare marketing advertising' Size of the round was not announced. READ MORE>>.

Bradbury 100

Bradbury Marketing Miramar Advertising 100

socalTECH

SEPTEMBER 18, 2014

Shuttlerock , a New Zealand-based developer of marketing software which helps companies embed social media generated by their fans into their websites, has raised $2.35M in a Series A funding, and opened up its US headquarters in Los Angeles. ShuttleRock also said that it has named former ValueClick CEO James R. READ MORE>>.

Social Media 153

Social Media Venture Capital Los Angeles Media 153

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. But beware.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Startup Professionals Musings

DECEMBER 7, 2022

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

JULY 13, 2022

In these days of global competition via multiple channels, you need continuous marketing to find more customers. I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. They won’t find you.

Technical Review 142

Technical Review Social Media Conference Customer 142

socalTECH

DECEMBER 11, 2013

Santa Monica-based MomentFeed , which develops mobile marketing software which lets marketers understand correlate the activities of mobile users with the physical locations of those consumers, said this morning that it has raised $5.5M momentfeed venture capital location analytics software retail marketing social media'

Draper 167

Draper Social Media Santa Monica Venture Capital 167

Startup Professionals Musings

MARCH 11, 2023

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept. Capitalize on yourself early.

Ideas 126

Ideas Startup Social Media Blogging 126

Startup Professionals Musings

APRIL 30, 2023

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Capitalize on the lessons from early adopters and competitors.

Social Media 92

Social Media Study Research Satisfaction 92

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

Marketing 193

Marketing Software Review Product Social Media 193

Startup Professionals Musings

JUNE 11, 2023

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities.

Customer 131

Customer Custom Social Media Training 131

Startup Professionals Musings

MAY 18, 2022

Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. As an angel investor, I expected startups to have a passion for their solution, but also to have done the market research and customer validation to size the real opportunity.

Entrepreneur 144

Entrepreneur Artificial Inteligence Social Media Commerce 144

Startup Professionals Musings

AUGUST 8, 2020

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Capitalize on the lessons from early adopters and competitors.

Startup 157

Startup Social Media Study Research 157

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Research 87

Research Marketing Statistics Report 87

TechCrunch LA

JANUARY 26, 2022

billion valuation from Lone Pine Capital, Sequoia, Forerunner Ventures and others. It hoped to use the retail locations to build brand awareness and encourage customers to create content, areas Glossier became well-known for in its early days through its distinctive, millennial-pink aesthetic and clever use of social media marketing.

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

Both Sides of the Table

APRIL 23, 2011

He was introduced through mutual friends to Highland Capital. At the time consumer internet venture capital was still suffering from the collapse of the Tech Bubble. But it was an attractive time to enter because the successful internet companies were scaling and in need of capital. So it is a combination of markets and people.

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Capital Venture Capital Veoh Startup 265

Both Sides of the Table

APRIL 28, 2010

Dave’s a great guy with a good sense of humor and a broad knowledge of the market, which is why I was excited that he could be on the show. This is all placed in a social stream where other Blippy users can comment on and “like” the various items. It is a platform to help brands building viral marketing campaigns.

Venture Capital 270

Venture Capital Capital Rustic Canyon Mobile 270