socalTECH

JANUARY 31, 2012

Santa Monica-based GraphEffect , which develops social marketing software, is tapping a bank of experts in the social media industry for its advisory board, the company announced today. Menon was most recently at Collective Media, after serving as Founder and CEO of Tumri, among other companies. READ MORE>>.

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Social Media Media Santa Monica Yahoo 150

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

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Social Media Entertainment Media Tool 82

socalTECH

JULY 29, 2010

For today's Insights and Opinions piece, we have an article from Michael Terpin of SocialRadius , who asks: Where are all the social media IPOs? Read the rest of Where are the Social Media IPOs? Tags: michael terpin social media merger acquisition advice startup insights. READ MORE>>.

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TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Hello friends, and welcome back to Week in Review ! Image Credits: TechCrunch.

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Marketing Newsletter Technical Review News 246

socalTECH

FEBRUARY 7, 2019

San Diego-based Power Digital Marketing , a digital marketing agency has raised a round of funding, from private equity investor Periscope Equity. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues. Financial details of the investment were not announced.

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Marketing SEO Funding Social Media 113

socalTECH

JANUARY 25, 2018

Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M According to Greenfly, the funding round was led by Alpha Edison, and also included Iconica Partners, Elysian Park, and Corazon Capital. Greenfly has now raised a total of $14.7M

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Marketing Funding Santa Monica Social Media 133

socalTECH

JANUARY 5, 2009

San Diego-based Brickfish, an online advertising network focused on social media, announced this monring that it has hired Becky Carroll as the firm's Director of Social Media. Carroll will head up the firm's social media marketing. Mangrove Capital Partners, and OCA Ventures.

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Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. Often new competitors do fail, but they may highlight a consumer trend that you can capitalize on now, before it comes back to haunt you later.

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socalTECH

JANUARY 18, 2017

Los Angeles-based TeamDom , a new startup started by 19-year old social media star Jake Paul, disclosed today that it has raised $1M in a funding round. The round was led by Danhua Capital, and also included Eward Lando, Gary Vaynerchuk, Abe Burns, and Adam Zeplain. million followers. million followers. READ MORE>>.

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Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

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Social Media Media Startup Blogging 95

Xconomy

APRIL 10, 2017

Soci, a San Diego startup that created a Web platform for managing social media, has closed on $8.5 Soci’s software-as-a-service provides a “central command” that enables business customers to deploy their social media marketing strategies, customize their brand messaging, and control their customer.

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San Diego Social Media Media Startup 52

socalTECH

SEPTEMBER 7, 2021

Santa Monica-based social media app startup Mayk.it has raised $4M in a seed funding, and launched its social music app, the company said this morning. Beasts' Night media, Sophia Bendz (Spotify), Cyan Banister, T-Pain and Zach Katz, plus others. Maykit's social media app is currently by invite only with a waiting list.

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Social Media Santa Monica Seed Funding Media 113

Startup Professionals Musings

JUNE 8, 2020

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept. Capitalize on yourself early.

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Ideas Tips Marketing Social Media 124

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

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Marketing Startup Examples Customer 170

socalTECH

AUGUST 4, 2021

Irvine-based ThoughtWorld, a new market research and social media platform, says it has raised $2M in an angel investment round. The company, led by CEO Robert Ming, says the round gave it a valuation of $10M. The company says it launched the Alpha version of its platform on July 21st.

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Startup Professionals Musings

MARCH 5, 2021

In today’s fast-paced world, that means recognizing early and capitalizing on the changes that are bringing many big companies to their knees, before that company is yours. Poverty, pollution, unemployment, limited education, and inadequate health care are sparking some of the biggest opportunities for social entrepreneurs today.

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Startup Professionals Musings

JANUARY 12, 2022

Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. Too many entrepreneurs push their product out without the proper scouting on high return or weak points in the existing market. Capitalize on territory the competition has not penetrated.

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Marketing Technical Review Startup Resource 125

Startup Professionals Musings

MARCH 14, 2021

Social relationships are built around zealots and their disciples who ultimately engage a wider congregation and perpetrate the culture shift. Viral marketing” and “word-of-mouth” are tools of disciples in business today. Build a connection to your product, and leverage the momentum into more social contracts and bigger congregations.

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Marketing Social Media Technical Review Product 127

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

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Marketing Statistics Research Report 157

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes.

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Marketing Santa Monica Social Media Advertising 189

TechCrunch LA

AUGUST 2, 2022

Shein has shown the world how combining social media marketing, data analytics, and China’s well-oiled supply chain has created a $100 billion fast fashion behemoth. million installs across the world to date, according to data provided by market intelligence firm Sensor Tower. Cider has racked up roughly 7.4

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Startup Los Angeles Social Media Venture Capital 217

socalTECH

SEPTEMBER 18, 2014

Shuttlerock , a New Zealand-based developer of marketing software which helps companies embed social media generated by their fans into their websites, has raised $2.35M in a Series A funding, and opened up its US headquarters in Los Angeles. ShuttleRock also said that it has named former ValueClick CEO James R. READ MORE>>.

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Social Media Venture Capital Los Angeles Media 153

socalTECH

JANUARY 13, 2016

Santa Monica-based digital media firm mitu , which focuses on the Latino youth market, is announcing this morning that it has raised $27M in a Series C funding. mitu says it now has a network of more than 2 billion, and 6,000 Latino creators offering up social media feeds on YouTube, Facebook, and elsewhere.

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Media Santa Monica Social Media Networking 100

Startup Professionals Musings

JULY 13, 2022

In these days of global competition via multiple channels, you need continuous marketing to find more customers. I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. They won’t find you.

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Technical Review Social Media Conference Customer 142

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

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Marketing Social Media Content Media 76

TechCrunch LA

JANUARY 14, 2019

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley.

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Social Media Content Media Artificial Inteligence 261

socalTECH

JANUARY 18, 2011

Pasadena-based Perfect Market , which provides tools for publishers to better create value from their content, is announcing today that it has raised $9M in a new funding round. The round was led by Comcast Interactive Capital, and also included Idealab, Rustic Canyon Partners, Tribune Company, and Trinity Ventures. READ MORE>>.

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Rustic Canyon Marketing Idealab Social Media 147

Startup Professionals Musings

MARCH 11, 2023

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept. Capitalize on yourself early.

Ideas 126

Ideas Startup Social Media Blogging 126

TechCrunch LA

APRIL 23, 2018

It’s less well-known that the company is backed by some of the biggest names in venture capital investment — firms like Sequoia Capital. “[Manufacturing] social influence.” In the process, they created a sensation that’s become well-known worldwide. ” That was a lie. It worked. .

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Social Media Los Angeles Media Geni 254

Startup Professionals Musings

DECEMBER 7, 2022

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners. Real growth always requires real marketing.

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Startup Search Engine Optimization Social Media Metrics 134

socalTECH

DECEMBER 11, 2013

Santa Monica-based MomentFeed , which develops mobile marketing software which lets marketers understand correlate the activities of mobile users with the physical locations of those consumers, said this morning that it has raised $5.5M momentfeed venture capital location analytics software retail marketing social media'

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Draper Social Media Santa Monica Venture Capital 167

socalTECH

OCTOBER 9, 2019

There's a new opportunity in clean technology investments, according to venture capitalist Aaron Fyke , the head of a new, Pasadena-based venture capital investment fund, Thin Line Capital (www.thinlinecapital.com). This is not a typical, venture capital investment. Those $60M rounds really don't fit the venture capital model.

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socalTECH

MAY 13, 2014

Liquid Grids is headed by Malcolm Bohm, and says it analyzes healthcare social media and helps identify "disease-specific personas" which it uses to shape multi channel advertising campaigns. liquidgrids liquid grids venture capital healthcare marketing advertising' Size of the round was not announced. READ MORE>>.

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Bradbury Marketing Miramar Advertising 100

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. But beware.

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Venture Capital Social Media Invest Marketing 156

Startup Professionals Musings

JUNE 11, 2023

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities.

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Customer Custom Social Media Training 131

Startup Professionals Musings

APRIL 30, 2023

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Capitalize on the lessons from early adopters and competitors.

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Social Media Study Research Satisfaction 92

TechCrunch LA

JANUARY 26, 2022

billion valuation from Lone Pine Capital, Sequoia, Forerunner Ventures and others. It hoped to use the retail locations to build brand awareness and encourage customers to create content, areas Glossier became well-known for in its early days through its distinctive, millennial-pink aesthetic and clever use of social media marketing.

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CTO Hire Layoffs Commerce Email 197