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Can you create a great customer case study?

Berkonomics

[Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement.

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A good case study is worth many paid ads.

Berkonomics

How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement.

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8 Values-Based Initiatives Lead To Business Success

Startup Professionals Musings

That’s a huge leap from an entrepreneurial idea, to a product, to making money. I fully support and appreciate his case studies and conclusions on specific required personal initiatives, and how these can change people, organizations, and even entire industries. Is it any wonder that the majority of startups fail?

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6 Hiring Principles To Grow The Best New Venture Team

Startup Professionals Musings

Startup investors tell me they invest in a new venture with a higher caliber of people, rather than the product or service, and I agree. In my role as a business advisor, I see successful businesses most often emerging from great teams rather than great products.

Training 135
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8 Ways To Use Personal Values To Highlight Leadership

Startup Professionals Musings

That’s a huge leap from an entrepreneurial idea, to a product, to making money. I fully support and appreciate his case studies and conclusions on specific required personal initiatives, and how these can change people, organizations, and even entire industries. Is it any wonder that the majority of startups fail?

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After “Retiring” at the Age of 40, My Wife, My ADHD & an Itch to Have an Impact on the World Sent Me Back to Work

Frank Addante

Well, after months of soul searching and talking to 100 people (one of my key rules before starting any business or product) — I figured it out! A number of years ago, I did a case study for Harvard Business School. I met an inspiring professor who ran the case development named Professional Noam Wasserman.

Startup 105
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UCSB Tops Harvard & Wharton In Startup Wars

InfoChachkie

Instead of a traditional business school''s case study and textbook approach, UCSB''s Technology Management Program (TMP) emphasizes experiential learning. This allowed the curriculum to efficiently find its product / market fit. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!