Startup Professionals Musings
MAY 26, 2023
Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. New offerings which build your brand will increase acceptance and sales of all solutions, not just the new one. Solution may require new category development time.
Both Sides of the Table
MARCH 21, 2013
I recently wrote a blog post in which I pointed out that many investors & advisors discourage enterprise startups from having a professional services (PS) business and I think this is a big mistake. I think it’s important for enterprise startups to layer in professional services into your revenue stream. rollout support.
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Both Sides of the Table
JULY 21, 2014
” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. ROI studies were published. Have an in-house professional services team that implements your software. I wrote about The Importance of Professional Services here.
Startup Professionals Musings
MAY 12, 2021
It’s easy to fall back on the generic message that your solution is easier to use, has more function, and comes with great service, but who looks twice at that message? Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support.
Startup Professionals Musings
OCTOBER 22, 2021
Use free e-commerce software and services like PayPal before building an expensive customized solution. Even more valuable are success case studies and testimonials. A great way to make more money more easily online is to replace one-time sales with automatically renewing subscriptions. Generate revenue around the clock.
Startup Professionals Musings
APRIL 28, 2021
Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. You need predictable miracles and moonshots for success.
Startup Professionals Musings
JANUARY 5, 2019
Use free e-commerce software and services like PayPal before building an expensive customized solution. Even more valuable are success case studies and testimonials. A great way to make more money more easily online is to replace one-time sales with automatically renewing subscriptions. Generate revenue around the clock.
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