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MuckerLab Unveiling New Startup Class Today

socalTECH

MuckerLab , the Los Angeles startup accelerator headed by Erik Rannala, is presenting its newest startup class today in a Demo Day. MuckerLab's prior class included such hot Los Angeles startups as SurfAir, Retention Science, Wallaby, and InstaCanvas.

Class 159
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8 Ways New Venture Founders Create Whole New Markets

Startup Professionals Musings

The ultimate compliment that any entrepreneur can get is that they can “see around corners.” This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research.

Marketing 157
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Shopify Sets Up Space For Entrepreneurs In LA

socalTECH

Shopify , which develops software for merchants to set up e-commerce, mobile, social media sites, online marketplaces, bricks-and-mortar stores, and more, is setting up a space for entrepreneurs in Los Angeles, the company said this morning. READ MORE>>.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !).

Commerce 211
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5 Ways To Validate Your Technology As Market Driven

Startup Professionals Musings

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Instead, they need to validate a customer problem and real market need first. Your passion isn’t enough to create a market. Neither is positive.

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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. All of a sudden I now had customers telling what market, how to reach them and what applications are important.

Marketing 271
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7 Strategies To Prepare For Global Market Challenges

Startup Professionals Musings

New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate.