Coach Companies Marketing Metrics 
Both Sides of the Table
DECEMBER 11, 2022
How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?
Startup Professionals Musings
MARCH 18, 2022
I remember too many once thriving and growing companies, such as Blockbuster and BlackBerry, who somehow changed their way of thinking, and were overtaken by more nimble and astute peers or newcomers, like Netflix and Apple. The challenge is that the future is much harder to quantify than existing competitor markets.
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Startup Professionals Musings
MARCH 4, 2022
If you aren’t yet adapting to the market and your customers, you are falling behind. In other words, change in your business has to become the accepted norm, just like it is in your market. Be proactive rather than reactive to market change. Adopt some key metrics to measure your change agility.
Startup Professionals Musings
JUNE 18, 2023
I realized a while back that creating a new company for the first time is a lot like whipping up a great dinner entree for the first time – you need a recipe, even though it may look simple. You need a good cook, good marketing, and first-class service. investors invest in people, not ideas) Effective and timely go-to-market.
Startup Professionals Musings
MARCH 22, 2023
Others, including Jeff Bezos, spent time in a big company or two before breaking away to form their own. You must focus on nurturing a culture of working together, continuous learning, and constant change to keep up with new customer and market changes. Use metrics and data to quantify progress and return.
Startup Professionals Musings
MAY 30, 2022
According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. Managing business growth is more than metrics. Leaders are needed to coach each salesperson, keep the team on message, and spur new growth and goals.
Startup Professionals Musings
SEPTEMBER 21, 2020
I realized a while back that creating a new company for the first time is a lot like whipping up a great dinner entrée for the first time – you need a recipe, even though it may look simple. You need a good cook, good marketing, and first-class service. investors invest in people, not ideas) Effective and timely go-to-market.
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