Berkonomics

JUNE 15, 2012

There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. Certainly Wal-Mart, Target and others have gotten the attention of their potential customers using price as the primary leader to drive sales. Service is a remarkable differentiator.

Pricing 149

Pricing Competition Coach Sales 149

Berkonomics

JUNE 8, 2017

Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). For you who fit that description, nice work. There is a lot to say about retaining control. It’s an option, even though an expensive one.

Venture Capital 266

Venture Capital Class Invest Equity 266

Startup Professionals Musings

DECEMBER 22, 2021

Too many businesses I know still see customer service as a burden, rather than an opportunity to gain loyalty and advocacy. Your goal must be to make every aspect of a customer interaction a joy to both you and them, starting from the shopping experience, to the sales close, to delivery and service.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

AUGUST 4, 2019

I like the guidance from marketing coach David Newman’s classic book “ Do It! Parroting a generic message that you have great service, great value, and a great selection says you have nothing unique. Craft a no-follow-up sales letter, after you have positioned yourself as the right expert, with powerful testimonials.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

JULY 13, 2015

The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often. Waste in a startup is any activity that spends resources, but creates no value or competitive advantage in the eyes of customers. Defective products and services.

Resource 105

Resource Startup Entrepreneur Training 105

Both Sides of the Table

JULY 1, 2010

You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. An obvious example would be in sales. By going on sales calls you pick up directly the feedback of what customers want and also what they’re telling you about competition.

Startup 308

Startup CTO Coach Technical Review CTO Hire 308

Startup Professionals Musings

MAY 30, 2014

The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often. Waste in a startup is any activity that absorbs resources, but creates no value or competitive advantage in the eyes of customers. Defective products and services.

Entrepreneur 115

Entrepreneur Resource Training Product 115

Startup Professionals Musings

DECEMBER 8, 2018

Any startup coach or business advisor will tell you that, on your way to being a great chef, you don't start your journey by inventing the ultimate entre. You need a good cook, good marketing, and first-class service. Have you projected sales and marketing costs, cash flow, and capital requirements? For now, get cooking!

Startup 81

Startup Coach Metrics Marketing 81

Startup Professionals Musings

JANUARY 8, 2018

The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often. Waste in a startup is any activity that spends resources, but creates no value or competitive advantage in the eyes of customers. Defective products and services.

Resource 52

Resource Training Entrepreneur Activity 52

Startup Professionals Musings

AUGUST 12, 2017

I like the guidance from marketing coach David Newman’s classic book “ Do It! Parroting a generic message that you have great service, great value, and a great selection says you have nothing unique. Craft a no-follow-up sales letter, after you have positioned yourself as the right expert, with powerful testimonials.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

NOVEMBER 4, 2016

Any startup coach or business advisor will tell you that, on your way to being a great chef, you don't start your journey by inventing the ultimate entre. You need a good cook, good marketing, and first-class service. Have you projected sales and marketing costs, cash flow, and capital requirements? For now, get cooking!

Entrepreneur 93

Entrepreneur Startup Coach Metrics 93

Startup Professionals Musings

DECEMBER 5, 2014

I like the guidance from marketing coach David Newman’s recent book “ Do It! Parroting a generic message that you have great service, great value, and a great selection says you have nothing unique. Craft a no-follow-up sales letter, after you have positioned yourself as the right expert, with powerful testimonials.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Both Sides of the Table

JANUARY 3, 2016

While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

JUNE 19, 2013

I found some help from marketing coach David Newman’s new book “ Do It! Parroting a generic message that you have great service, great value, and a great selection says you have nothing unique. Craft a no-follow-up sales letter, after you have positioned yourself as the right expert, with powerful testimonials. Marty Zwilling.

Startup 103

Startup Marketing Social Media Technical Review 103

Startup Professionals Musings

APRIL 10, 2011

Thus, we did not translate the product and sales remained at an insignificant level. Translation not only increases sales, but in many countries it is required by law. A successful sales person wanted to become more familiar with the international market and requested a transfer to the Latin American sales group, based in the US.

Startup 90

Startup Technical Advisors Sales Examples 90

Startup Professionals Musings

APRIL 8, 2013

This includes the specific work your startup must do, the capabilities you need to build for a competitive advantage, and the career path for team members to bring this to life. Traditional” marketing, sales, and product management organizations often lead to mediocrity. Design your organization for what it needs to win.

Startup 101

Startup Training Study Customer 101

Startup Professionals Musings

MARCH 4, 2012

This includes the specific work your startup must do, the capabilities you need to build for a competitive advantage, and the career path for team members to bring this to life. Traditional” marketing, sales, and product management organizations often lead to mediocrity. Design your organization for what it needs to win.

Training 109

Training Startup Study Customer 109

Both Sides of the Table

MAY 27, 2013

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. In Rob’s spare time he always seems to be going to a boxing class or some other competitive, physical activity. Rob is driven to learn.

Tips 365

Tips Email Venture Capital CTO Coach 365

Both Sides of the Table

JANUARY 1, 2016

But putting no time into anchoring your beliefs because you’re too busy executing sales, marketing, support, product & engineering is an easy recipe for leadership drift. I’ve spent hours this week reading about the firing of the head coach and personnel manager of the football team I support – The Philadelphia Eagles.

Startup 150

Startup Coach Course Invest 150

Startup Professionals Musings

AUGUST 21, 2010

During this process you are looking for affordable space, defining the roles of your team members, defining the product/service, developing initial sales channels and customers. Of special importance are changes in the following areas: technology, competition and new legislation affecting your planned business.

Technical Review 91

Technical Review Summary Entrepreneur Coach 91

TechCrunch LA

AUGUST 11, 2021

Linktree leads the space, securing a recent $45 million Series B raise to build out e-commerce features, but Beacons boasts competitive creator monetization tools with just a $6 million seed round in May. Snipfeed is free to set up, but if you make sales, the company takes 15% — this percentage is inclusive of any transaction fees.

Platform 286

Platform Commerce Startup Tool 286

Startup Professionals Musings

MARCH 13, 2010

Thus, we did not translate the product and sales remained at an insignificant level. Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Local laws prevail. Respect local customs and practices.

Technical Advisors 48

Technical Advisors Sales Startup Coach 48

socalTECH

FEBRUARY 9, 2009

Richard Yen: The first thing I look for, is something unique in the product or service--not a me-too. In any sale--and raising money is a sale--establishing credibility early on is important. It's also good to talk somewhat about the competition, and why this ideas is different from the others.

Tech Coast Angels 100

Tech Coast Angels Ideas Entrepreneur Invest 100

Startup Professionals Musings

MARCH 14, 2012

All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it really means spending more time understanding the customer buying process (view from the customer).

Sales 96

Sales Customer Custom Competition 96

Startup Professionals Musings

JUNE 12, 2019

Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. In terms of the customer experience, your challenge today is to minimize all friction from the moment a customer desires a product or service, to the moment he receives it.

Customer 96

Customer Custom Coach Pricing 96

Both Sides of the Table

JANUARY 16, 2012

Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. . Three rules in sales: Why buy anything? Remember again that the three major steps to a sale are: Why buy anything?

Develop 366

Develop Development Funding Venture Capital 366