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8 Steps To Creating A Business From Your Startup Idea

Startup Professionals Musings

Hopefully, between the two of us, more of you with big business dreams will follow the leads and generate more successful business results: Start by getting your hands dirty. The business world doesn’t thrive with yet another social media or dating site – it’s begging for paradigm shifts in the technology or business model.

Ideas 105
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7 Keys To Sustainably Enriching Your Customers’ Lives

Startup Professionals Musings

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Customer 114
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Marketing 141
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5 Strategies Of A Startup Founder To Inspire The Team

Startup Professionals Musings

The best startups give everyone business cards and encourage team members to talk about the business with anyone who should be interested. These might include anyone bringing in a new customer, representing the company in a good social cause, or participating in a video or social media campaign on their own time.

Startup 95
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5 Recipes For A Team Culture To Drive Business Growth

Startup Professionals Musings

I’m sure you can imagine how much that impacts any business or startup’s ability to react to changing customer needs and growth opportunities, no matter how insightful their leaders. If you and your team are confident in each other, and proud of your business solution, you will not be afraid to innovate as customer requirements change.

Coach 117
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7 Excuses I Don’t Want To Hear For New Owner Failure

Startup Professionals Musings

When I heard a friend and business mentor say, “Your startup won’t fail if you don’t quit,” I realized that every entrepreneur should adopt “never give up” as their mantra. Either could improve the statistic that half of startups fail within the first five years. So why do most startups fail?

Startup 135
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8 Keys To Improving Your Image And Career Advancement

Startup Professionals Musings

These haven’t changed much over the years, but still seem to be often overlooked by business professionals and leaders in their haste to keep up with peers, competitors, and customers in today’s volatile environment. The reality is that starting a business, as well is working an existing business, has always required perseverance.

Startup 121