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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms.

Commerce 211
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Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff. E-commerce sales typically account for 80% of Glossier’s revenue, the Business of Fashion reported last July. .

CTO Hire 197
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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Establishing your brand with interactive social media. The cost of social media done well is low. Fundraising through online platforms and crowdfunding.

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Arianna Huffington’s Thrive Global is buying a startup that uses neuroscience to boost app usage

TechCrunch LA

Originally called Dopamine Labs, the company was founded in 2015 to bring some of the same technologies that social media companies like Facebook used to boost engagement to a broader range of applications. Meet the tech company that wants to make you even more addicted to your phone.

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5 Sources Of Ideas That Turn Into The Next Big Thing

Startup Professionals Musings

In my opinion, real pain points for most people do not include a new user interface for Facebook, a new programming platform for app development, or a new size smart phone. So why do I see some many funding requests for products along these lines? When the world gets smaller. The impact of global instability.

Ideas 118
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10 Sharing Principles Propel Many Current Businesses

Startup Professionals Musings

They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. If you are at the funding stage, try the new crowd-funding platforms or micro-capital investments. Set an example by being visibly connected to the people and information you need through social media.

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5 Reasons For Monetizing The Idle Resources Of Others

Startup Professionals Musings

The business tenants of the sharing economy, with alternative names including collaborative consumption, peer-to-peer economy, or “we-conomy,” always imply these five basic principles and assumptions: Sharing economy platforms create reciprocal economic value. Chefs are beginning to offer peer-to-peer dining platforms or cooperatives.

Resource 126