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Vertebrae Launches Augmented Reality E-Commerce Platform

L.A. Business Journal

Santa Monica-based augmented reality advertising and software provider Vertebrae announced Nov. 12 the launch of its new e-commerce AR platform, Axis.

Commerce 244
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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord. . Sales, Sony Music Entertainment, in a statement. .

Tool 315
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FastSpring Expands Platform

socalTECH

Santa Barbara-based software developer FastSpring--best known for its e-commerce software tools--says it is expanding its offerings, and will offer up support to B2B, software-as-a-service and downloadable software companies with sales team. Pricing on the new software options were not announced.

Platform 113
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Tapcart Takes $50M For Mobile Commerce

socalTECH

Santa Monica-based Tapcart, a startup focused on helping Shopify-powered e-commerce brands with mobile apps, has raised $50M in a Series B funding round, the company announed Monday afternoon. Tapcart says its platform allows cusomers to create apps using drag-and-drop, codeless tools which merchants can customize for their customers.

Commerce 113
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Magento Commerce Acquired By Adobe For $1.68 Billion

socalTECH

Culver City-based Magento Commerce , which develops e-commerce software, has been acquired by San Jose-based Adobe , in a deal worth $1.68 According to the two, the Magneto Commerce Cloud will be integrated into Adobe's Experience Cloud platform. billion, the two said on Monday.

Commerce 100
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TrackStreet Takes $2M For E-Commerce Monitoring

socalTECH

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124
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Startup Combines E-Commerce, Augmented Reality

socalTECH

A Los Angeles-based startup, Zugara , is looking to overcome that with a softwar eproduct which allows users to virtually try on outfits using augmented reality. The startup said today that it has launched a module for e-commerce platform PrestaShop.

Commerce 187