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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. Much has been written about product design, but designing the total experience from the front rarely happens yet.

Design 105
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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. A well-designed service delivery process will make you easy to do business with. Make your service deliver process “happy.” Train and coach continuously.

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8 Keys To Turning Your Company Into One That Matters

Startup Professionals Musings

More than ever before, people want to buy from, work for, and invest in companies that matter. Your company and team members have to be seen as going above and beyond to solve the problems of internal and external customers. Assemble the best team to assimilate and design what is needed.

Company 116
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NASA moves forward with 17 companies as part of bid to transform urban aerial transportation

TechCrunch LA

NASA and a clutch of startup and established companies are moving forward with plans to transform mobility in urban environments through the Urban Air Mobility Grand Challenge. The Grand Challenge series brings together companies developing new transportation or airspace management technologies, the Agency said. AirMap, Inc.,

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What is your biggest error in company planning?

Berkonomics

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. But many decisions were made within my company walls, and surely by competitors, based upon those numbers. Or cost estimation.

Company 156
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Design and Innovation Showcase

SoCal Tech Calendar

Thursday, June 21, 2012 -- Design and Innovation Showcase. Innovative industrial design can give your company competitive advantage in the marketplace by catering to both utilitarian and aesthetic requirements of the customer. Connect with CONNECT.

Design 113
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Have you found your “teacher customer?”

Berkonomics

I internalized this phrase, recalling the many times I had partnered with customers to design new feature-functionality into my hotel computer system back when such systems were brand new to the industry. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago.

Customer 156