Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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socalTECH

OCTOBER 21, 2014

Culver City-based Enplug (www.enplug.com) is looking to change those one way digital displays into social, interactive content. We spoke with CEO and co-founder Nanxi Liu about the company''s software. We want our software to get you to be more engaged with the content on those displays. We were actually all strangers.

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InfoChachkie

JANUARY 20, 2014

How much will social media fame cost you in 2014? This reality encourages some high-profile individuals to manipulate their social media standing by acquiring fake followers. Thus, if you purchased all of the social media "juice" shown here, it would only cost you about, $6,804. The Cost Of Fake Fame.

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socalTECH

MAY 2, 2011

Santa Monica-based GotCast , the online casting site run by Alec Shankman, told its users today that it is gearing up to launch a new, spin-off website for its social media contest platform. No other details of the new effort were announced by the company.

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Tech.Co

SEPTEMBER 28, 2017

At any rate, companies would be smart to take full advantage of this marketing trend. We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients.

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TechCrunch LA

DECEMBER 16, 2019

Its eponymously titled social media programming, available on Instagram and Snap, has managed to nab roughly 30 million interactions over the year-and-a-half that it distributed its productions. Now the company is launching a true crime podcast, to tap into another potentially high-growth market, on the iHeartMedia and Apple platforms.

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socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Walter Delph: As I mentioned, the company is four years old now.

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socalTECH

OCTOBER 5, 2011

Sharpening its focus on the electronic discovery market, Pasadena-based X1 , the enterprise search tools provider backed by Idealab, has split out a new company called X1 Discovery , headed by John Patzakis, the former President of eDiscovery at X1.

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socalTECH

MARCH 28, 2011

Los Angeles-based SheKnows , the women's media site run by Evolve Media, said this morning that it has launched a new social media, community features for the service.

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TechCrunch LA

JANUARY 14, 2019

Brud , the company behind the virtual celebrity Lil Miquela , is now worth at least $125 million thanks to a new round of financing the company is currently closing. Last year the company scored at least $6 million from investors, including Sequoia Capital , BoxGroup and other, undisclosed, investors. And he’s not alone.

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Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines is still recovering from that debacle. You need to be there.

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Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines spend a long time recovering from that debacle.

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Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

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Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

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Social Media Media Product Metrics 102

TechCrunch LA

AUGUST 5, 2022

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. View this post on Instagram.

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socalTECH

MAY 21, 2014

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

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TechEmpower

OCTOBER 9, 2023

Content Recommendations in Streaming Services While many streaming platforms suggest content based on viewing history, LLMs have the power to significantly elevate this experience. This category encompasses a vast array of content, from emails and text documents to social media posts.

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Generative AI Artificial Inteligence Tool Knowledge Base 346

socalTECH

DECEMBER 9, 2020

The company says the new module systematically analyze the media value of branded content and sponsor signage across social media, linear broadcast and streaming platforms.

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Artificial Inteligence Social Media Entertainment Advertising 113

SoCal Tech Calendar

JUNE 13, 2009

Friday, June 19, 2009 -- Three Brands Speak Out on the Effectiveness of Social Media. You've heard the buzz: it's all about social media. Twitter, Facebook, bookmarking, LinkedIn, social networks, microblogs and video. The implications of time and platform shifting are profound and lasting.

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Social Media Media Social Network Tips 100

socalTECH

JANUARY 29, 2016

Los Angeles-based Naritiv , a new startup developing a network of content creators for Snapchat, has raised $3M in a funding round, the company said Thursday. The startup--founded by Dan Altmann and Eric Posen--says it is enabling the creation of mobile-first content for Snapchat and other social network platforms.

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Tech Zulu Event

MARCH 24, 2016

For new businesses, social media marketing may seem a bit overwhelming. However, with a good set of rules to frame your communication, you will quickly become comfortable presenting quality content that reflects the voice of your brand and appeals to your audience. Construct a social media style guide.

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Social Media Media Content Guide 40

Tech Zulu Event

MARCH 16, 2013

It is going to be an informative night at the next Social Media Club L.A. SMCLA) event at CrossCampus , with some major heavy hitters in the B2B industry dropping social strategy secrets. Social media is all about people. 2. How to create relevant and compelling content on Facebook and Twitter.

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Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

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Social Media Media Metrics SEO 91

socalTECH

SEPTEMBER 28, 2018

According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic consumers. The expansion pushes H Code further into the land of agencies with additional services, on top of its current digital advertising representation services.

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Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines is still recovering from that debacle. You need to be there.

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Social Media Media Marketing Platform 79

TechCrunch LA

JANUARY 26, 2022

“[W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff. The tech team layoffs are notable for a beauty retailer that has often described itself as a technology company.

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socalTECH

JANUARY 25, 2018

Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M in a Series B funding, the company said today. Greenfly has now raised a total of $14.7M in funding. READ MORE>>.

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TechCrunch LA

OCTOBER 7, 2021

It’s coming from Leif , itself a startup that provides financing services to edtech platforms so that they can offer their students income share agreements (otherwise known as ISAs, arrangements where students are not required to pay back tuition loans until they find jobs). Entity’s own story fits into both of those story lines.

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socalTECH

OCTOBER 14, 2013

Los Angeles-based Fliptu , the social media software developer headed by Jeremy Gocke, is targeting the music industry with its social service, and is launching a new platform that lets the music industry share the pictures, video clips, and other social items that fans are sharing before, during, and after concerts.

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socalTECH

FEBRUARY 19, 2021

Los Angeles-based Artie, a new startup developing mobile games which can be played inside social media, video, and messaging platforms, said this week that it has raised $10M in a seed funding round. The company's founders are Ryan Horrigann and Armando Kirwin.

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Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

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socalTECH

MARCH 21, 2017

The Snapchat analytics software developed by Los Angeles-based Naritiv , a startup producing online content for brands, has been acquired by social media management firm Hootsuite. The announcement was made on Tuesday. Financial terms of the acquisition were not announced. READ MORE>>.

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Xconomy

JANUARY 3, 2018

Any year-end review of technology news must also include reports on Russian hacking of the 2016 election campaign, and the manipulation of social media channels to spread false and divisive political messages. Have all these. Read more » Reprints | Share:

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Technical Review Social Media News Software Review 71

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

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socalTECH

AUGUST 29, 2019

Los Angeles-based venture investor March Capital Partners is the lead investor in a new, Series A $4M funding round for a new, video game developer called Knock Knock Games , according to the company on Thursday. Knock Knock develops "chat" games, which run on social media sites and through chat platforms, which it calls "chat-native" games.

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TechCrunch LA

OCTOBER 19, 2019

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S.

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Tech Zulu Event

JANUARY 23, 2013

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. marketers now have the power to create social media campaigns with no development or design skills required - just drag and drop.

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