socalTECH
MARCH 11, 2014
According to CampaignEQ, the new tool lets companies manage and optimize incoming traffic, including CPC, CPL, CPA, affiliate networks, and other advertising. The two came up with the idea for CampaignEQ from their time at Beachmint. CampaignEQ said it tool starts at $19 a month. READ MORE>>.
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
socalTECH
FEBRUARY 16, 2010
We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. How did the company start? Noah Auerhahn: We got started right out of USC.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Thus, we click! And it turns out that we click a lot.
Both Sides of the Table
OCTOBER 8, 2014
” in 2014 the data seems pretty conclusive because LA has now become the fastest growing tech startup region by numbers of companies being started and those of us here have noticed this pace accelerating. What was Bill Gross’s heretical idea as portrayed to the tech elite? They estimate that high-tech work contributes $108.3
socalTECH
DECEMBER 15, 2010
For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis. The idea there is to grow our exchange in Japan, which is the second largest advertising market in the world.
socalTECH
MARCH 4, 2010
We're now at the end of year 3 of the company. It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising. The company is going really well.
Expert insights. Personalized for you.
178 
Let's personalize your content