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Can your employees recruit from a customer or supplier?

Berkonomics

One of your employees is approached by an employee of a customer or of a supplier, stating that “It sure would be great to work in your company.” The rule should be one that includes only one “out”: if a person resigns from the position with the stake-holding company, then you will be happy to talk about a position.

Customer 156
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5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.

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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The very best marketing is word-of-mouth from your very happy customers. Respond to reviews to give a personable picture of you, your company, and your products.

Marketing 107
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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The very best marketing is word-of-mouth from your very happy customers. Respond to reviews to give a personable picture of you, your company, and your products.

Mobile 173
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Competitive Intelligence

SoCal Tech Calendar

The company president calls you into his office after attending a brainstorm session. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. PDMA SoCal.

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Avoid the recruiting boomerang.

Berkonomics

One of your employees is approached by an employee of a customer or of a supplier, stating that “It sure would be great to work in your company.” The rule should be one that includes only one “out”: if a person resigns from the position with the stake-holding company, then you will be happy to talk about a position.

Innocal 120
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5 Keys To Vetting Investors Before You Accept Funding

Startup Professionals Musings

Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.