Startup Professionals Musings

JULY 19, 2021

Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Conventional marketing may be adequate for linear growth, but it probably won’t take your startup to the exponential growth of a large-scale movement.

Search Engine Optimization 158

Search Engine Optimization Artificial Inteligence Organization Social Media 158

Startup Professionals Musings

AUGUST 1, 2021

You don’t have enough control over your time, investors, the market, or your startup. You continually get frustrated with your team members, customers, vendors, and partners. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

socalTECH

FEBRUARY 26, 2013

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling.

Customer 85

Customer Custom Marketing SEO 85

Berkonomics

JANUARY 7, 2016

There are tools to inform you when your company name or personal name is mentioned. Try registering in NAYMZ.com and work to increase your “rep score” to a maximum of 99 with a combination of testimonials, media postings, customer up–votes and more. More and more, this form of engagement will define your marketing success.

Social Media 120

Social Media Media Search Engine Optimization Tool 120

Startup Professionals Musings

JULY 2, 2012

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Customers don’t have your technical base, the passion, and interest in your solution. An underrated portion of every startup effort must be about communication and marketing.

Marketing 98

Marketing Search Engine Optimization Customer Custom 98

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Startup Professionals Musings

APRIL 22, 2011

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Customers don’t have your technical base, the passion, and interest in your solution. An underrated portion of every startup effort must be about communication and marketing.

Marketing 99

Marketing Search Engine Optimization Startup Customer 99

Startup Professionals Musings

FEBRUARY 20, 2019

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Put yourself on the site.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Eric Greenspan

JANUARY 15, 2014

I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. Marketing maniac. Creator of mind blowing customer experiences. About my company(s): [link]. This is wonderful, but I can’t say its helped me in my career much. Ferocious entrepreneur.

HTML 139

HTML Search Engine Optimization Santa Barbara Education 139

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

JULY 24, 2015

In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Blogging will improve your site search engine ranking. Start building your customer community early. Start today.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

NOVEMBER 17, 2014

The traditional mode of starting a company has been to plan a serial process, where you complete once all the steps, leading to the “big bang” launch of the company. Agile assumes and plans for iterative development, where requirements and solutions evolve as more is known and markets change. Fail fast and cheap.

Startup 101

Startup Search Engine Optimization Social Network Customer 101

Startup Professionals Musings

MAY 5, 2017

Statistics show that the failure rate for new businesses within the first four years is fifty percent or greater, even with companies that have a large startup budget. Having a website won’t help if customers can’t find it. Expect to spend your limited budget on marketing. Use social media to actively engage with your customers.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

AUGUST 21, 2014

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Evaluate customer response prior to development. Demonstrate a minimum viable product (MVP).

Startup 101

Startup Search Engine Optimization Ideas Customer 101

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

JUNE 9, 2013

The traditional mode of starting a company is to plan a serial process, where you complete once all the steps, leading to the “big bang” launch of the company. Agile assumes and plans for iterative development, where requirements and solutions evolve as more is known and markets change. Fail fast and cheap.

Startup 105

Startup Search Engine Optimization Social Network Customer 105

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Put yourself on the site.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

FEBRUARY 18, 2015

Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Conventional marketing may be adequate for linear growth, but it probably won’t take your startup to the exponential growth of a large-scale movement.

Ideas 105

Ideas Search Engine Optimization Startup Artificial Inteligence 105

Startup Professionals Musings

FEBRUARY 18, 2017

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Put yourself on the site.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Startup Professionals Musings

APRIL 13, 2016

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Evaluate customer response prior to development. Demonstrate a minimum viable product (MVP).

Startup 60

Startup Search Engine Optimization Ideas Customer 60

Startup Professionals Musings

MAY 12, 2012

The traditional mode of starting a company is to plan a serial process, where you complete only once all the steps, leading to the “big bang” launch of the company. Agile assumes and plans for iterative development, where requirements and solutions evolve as more is known and markets change.

Entrepreneur 92

Entrepreneur Search Engine Optimization Startup Social Network 92

Startup Professionals Musings

OCTOBER 15, 2012

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Startup Professionals Musings

JUNE 3, 2015

You don’t have enough control over your time, investors, the market, or your startup. You continually get frustrated with your team members, customers, vendors, and partners. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing.

Entrepreneur 111

Entrepreneur Search Engine Optimization Satisfaction Social Media 111

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Put yourself on the site.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

socalTECH

OCTOBER 14, 2011

Wondering how, as a small business, you can reach customers in the YouTube age? Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. What is Near Networks?

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

AUGUST 31, 2011

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor.

Startup 101

Startup Search Engine Optimization Course Media 101

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Use the Internet and social networking instead of public relations companies and advertising agencies. Wages and benefits.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

MARCH 2, 2016

Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Conventional marketing may be adequate for linear growth, but it probably won’t take your startup to the exponential growth of a large-scale movement.

Entrepreneur 55

Entrepreneur Search Engine Optimization Artificial Inteligence Organization 55

Startup Professionals Musings

DECEMBER 5, 2010

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. Put yourself on the site.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

JUNE 4, 2016

You don’t have enough control over your time, investors, the market, or your startup. You continually get frustrated with your team members, customers, vendors, and partners. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing.

Search Engine Optimization 55

Search Engine Optimization Satisfaction Entrepreneur Social Media 55

Startup Professionals Musings

AUGUST 10, 2010

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor.

Startup 91

Startup Search Engine Optimization Course Media 91

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Use the Internet and social networking instead of public relations companies and advertising agencies. Wages and benefits.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94