Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

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Product Platform Advertising Acquisition 424

socalTECH

OCTOBER 5, 2011

Sharpening its focus on the electronic discovery market, Pasadena-based X1 , the enterprise search tools provider backed by Idealab, has split out a new company called X1 Discovery , headed by John Patzakis, the former President of eDiscovery at X1.

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Social Media Media Idealab Software Review 182

TechCrunch LA

DECEMBER 16, 2019

Its eponymously titled social media programming, available on Instagram and Snap, has managed to nab roughly 30 million interactions over the year-and-a-half that it distributed its productions. Now the company is launching a true crime podcast, to tap into another potentially high-growth market, on the iHeartMedia and Apple platforms.

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Social Media Media Startup Mobile 131

socalTECH

JANUARY 4, 2011

San Diego-based ShowUhow , which develops video-based sales and product information for online retailers and manufacturers, said today that it has added a suite of social media integration features for the firm's offering. ShowUhow is venture backed by Syncom Ventures, and raised a round of capital back in August. READ MORE>>.

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Social Media Media Sites San Diego 162

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

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Social Media Media Startup Tips 108

Tech Coast Venture Network

MAY 5, 2010

While social media is a hot topic for individuals and businesses, you would be surprised to learn that some businesses and individuals are simply avoiding even checking it out. There are different resources that can help you figure out what social media is all about. Some companies simply don’t care.

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Social Media Media Education Organic Search 100

socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. We want to help you monetize your knowledge, your skills, and your social media. The second part of our app is Know It, which is a video on demand platform.

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Help Commerce Platform Orange County 113

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Social Media Media Startup Social Network 106

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

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Help Startup Activision Media 115

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” A business profile starts with a business account using your company logo as your picture (avatar), rather than your photo or a picture of your cat.

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Social Media Media Startup Social Network 115

Tech.Co

NOVEMBER 23, 2015

These alternative platforms have, in turn, grabbed the attention of entrepreneurs who recognize the market vertical isn’t shrinking anytime soon. Not only that, they’ve started launching their own companies and platforms that tout innovative ways to help millenials get in on the action.

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Help Pepperdine Social Media Advertising 97

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

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Platform Help Customer Custom 82

socalTECH

DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

Artificial Inteligence 113

Artificial Inteligence Social Media Entertainment Advertising 113

socalTECH

MAY 21, 2014

It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience. and why social is so important in today''s content world.

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Downey Content Help Startup 215

Tech Zulu Event

MARCH 24, 2016

For new businesses, social media marketing may seem a bit overwhelming. Here are four steps to help you get started building a great social media presence. Nothing cheapens a company’s brand like a pixelated logo or poor-quality branding elements. Construct a social media style guide.

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Social Media Media Content Guide 40

TechCrunch LA

AUGUST 5, 2022

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. Image Credits: Robiiiworld (Brandy Merriweather via BStarPR).

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Platform Social Media Netflix Content 210

TechCrunch LA

OCTOBER 7, 2021

The financing will be used to help students finance their Entity Academy tuition, which typically costs $15,000. Its “content arm” Entity Mag has quite interestingly gone viral on social media and has more than 1.1 Some 55% of the 19-23 group are women of color; as are 62% of the 30-39 group.

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Mentor Training Startup Course 297

StartUp Beat

NOVEMBER 14, 2017

This is because subconsciously when we use social media and digital platforms, we are constantly vetting potential purchases via “ peer ” endorsements, receiving guidance on what is popular, trending, engages constantly refining our tastes and interests. But, running a successful influencer marketing campaign is not easy.

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Social Media Software Review Media Marketing 40

TechCrunch LA

MARCH 8, 2019

Responding to Elizabeth Warren’s call to regulate and break up some of the nation’s largest technology companies, the venture capitalists that invest in technology companies are advising the presidential hopeful to move slowly and not break anything. As a whole, venture capitalists viewing the policy were underwhelmed.

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Technical Review Startup Chief Technology Officer Social Media 144

socalTECH

JANUARY 25, 2018

Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M in a Series B funding, the company said today. Greenfly has now raised a total of $14.7M in funding. READ MORE>>.

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Marketing Funding Santa Monica Social Media 133

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world. All devices are becoming self-aware and Internet connected.

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Startup Social Media Entertainment Metrics 126

socalTECH

OCTOBER 11, 2018

Shopify , which develops software for merchants to set up e-commerce, mobile, social media sites, online marketplaces, bricks-and-mortar stores, and more, is setting up a space for entrepreneurs in Los Angeles, the company said this morning.

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Entrepreneur Commerce Social Media Startup 153

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

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Social Media Media Marketing Social Network 104

socalTECH

AUGUST 9, 2017

Los Angeles-based Funraise , the developer of a software platform which helps nonprofits manage their fundraising efforts, has raised $3M in a seed funding round. The company says its customers include such nonprofits as the Red Nose Day (Comic Relief) and National Wildlife Federation.

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Software Seed Funding Social Media Platform 100

Tech.Co

JULY 13, 2023

Despite a packed schedule of obnoxious tweeting, lawsuits, and organizing a cage match with Meta CEO Mark Zuckerberg, Elon Musk has found time to launch a new AI company called xAI. Remove Your Date From the Web Today Incogni by Surfshark can help you reclaim your information from third-party vendors. Will xAI Rival OpenAI?

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Artificial Inteligence ChatGPT Generative AI Technical Review 117

TechCrunch LA

SEPTEMBER 9, 2019

Former New York Yankees all star Alex Rodriguez is racking up quite an impressive batting average in his new career as an investor and has added Fitplan to his roster of portfolio companies. “One of the things we’re doing as a company is moving into sports-specific training,” says Speck. per month or $83.99

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Training Social Media Los Angeles Media 199

socalTECH

JANUARY 9, 2018

Woodland Hills-based REX Real Estate Exchange , a startup which helps homeowners sell their homes without using an MLS, has raised $15M in a Series B funding. The company has now raised over $30M in funding. The company only charges a 2 percent, flat free. READ MORE>>.

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Artificial Inteligence Woodland Hills Funding Social Media 124

socalTECH

MAY 29, 2013

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. Adly says it has a network of more than 75,000 influencers and celebrities on its platform, and so far has run campaigns for over 200 brands.

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Funding GRP Partners Social Media Advertising 170

Startup Professionals Musings

JULY 31, 2022

They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. In fact, Conscious Capitalism companies, for example, historically have outperformed the S&P 500 index by a factor of ten. If you are at the funding stage, try the new crowd-funding platforms or micro-capital investments.

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Organization Social Media Examples Customer 126

socalTECH

AUGUST 25, 2014

Zao develops a platform which helps reward a company''s employees for finding new recruits for a company, automating hiring referrals via social media such as Facebook and LinkedIn. Amris said it will use the buy to bolster its eRecruitment platform. Financial terms of the buy were not disclosed.

Social Media 138

Social Media Platform Acquisition Los Angeles 138

Both Sides of the Table

APRIL 17, 2010

Thursday night was the unveiling of the newest batch of Launchpad LA companies. The VC’s & executives were then asked to make “commitments&# (in writing) to 3-5 of the companies that they felt they could make some sort of contribution to. Have a look at the companies below.

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Company Companies Startup Southern California 276

TechCrunch LA

SEPTEMBER 7, 2021

. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If At the time, it was doing Facebook media buying for e-commerce companies.

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Commerce Content Marketing Startup 211

TechCrunch LA

AUGUST 30, 2022

The Los Angeles-based company partnered with NBA Top Shot NFT creator Dapper Labs to develop the storefront on Dapper’s Flow blockchain and debuted it to a group of invite-only beta users in December last year, TechCrunch reported at the time. ” Genies CEO and founder Akash Nigam. Image Credits: Genies.

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Geni Silver Lake Startup Platform 219

socalTECH

AUGUST 1, 2012

Weplay , the online social media site focused on youth sports, has inked a sponsorship deal with the owner of thirty local Denny's restaurants in New York, to sign up local sports teams for the platform, the company announced Wednesday. Financial details of the sponsorship deal were not announced. READ MORE>>.

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Social Media Coach Media Sites 159

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

socalTECH

OCTOBER 14, 2013

Los Angeles-based Fliptu , the social media software developer headed by Jeremy Gocke, is targeting the music industry with its social service, and is launching a new platform that lets the music industry share the pictures, video clips, and other social items that fans are sharing before, during, and after concerts.

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Services Social Media Content Software Development 187

Tech.Co

JANUARY 3, 2020

Companies of all shapes and sizes are now taking advantage of digital resources to help run everything from daily tasks to tedious data analysis. Plus, with certain platforms, you'll even be able to utilize marketing features designed to help you attract new customers. Digital Marketing Platforms.

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Technical Review Software Review Social Media Platform 91