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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

And she didn’t start her company in Northern California. Tracy built her company, Recycled Media , out of necessity. She drove her company to profitability before paying herself a modest salary. She put all of her savings into her company. Tracy studied SEOMoz and several other online sources of SEO tips.

Startup 363
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. I’ve seen too many companies go off track by a VC hell bent on the team pursuing the VCs strategy which at times is about chasing the next shiny object. SEO marketing vs. social marketing. Most VCs are book smart.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help. But it wasn’t to be.

Marketing 379
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? More strategic.

Marketing 389
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

If I can help you avoid some of my first-time mistakes it would be a victory. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company.

Marketing 380
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Attorney and Startup Business Advisor – Aaron Shechet

SoCal CTO

I recently got together with Aaron Shechet and an early stage startup to discuss the direction the company might want to take. We have a number of startups (or pre-startups) that we are helping get launched. We also represent a few larger companies with international issues. You are writing about the essentials of business.

Startup 150
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How To Build Startup Credibility Before Your Brand

Startup Professionals Musings

I know that finding time is hard, and good writing is simply not what most people do. More and more, employees work for people they respect, rather than companies. Of course, ultimately you want employees who can blog for you and your company as well. Take the initiative to put yourself out there. Cultivate early customers.

Startup 101