Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

Marketing 201

Marketing Demand Pricing Custom 201

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. If others have created awareness of the market, you need only compare yourself favorably to those companies.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. If others have created awareness of the market, you need only compare yourself favorably to those companies.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

SEPTEMBER 28, 2017

Here is the warning: The execution of partnership equity allocations and of a good incentive program using equity is often mismanaged, damaging the corporate capitalization structure and even affecting the outcome of subsequent investment into the company. How about the price per share? There are some rules.

Equity 256

Equity Class Pricing Sales 256

Berkonomics

NOVEMBER 25, 2021

First, there is market risk. Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy. These include having a current knowledge of competitors’ hiring practices, pricing strategy, and more.

Competition 156

Competition Marketing Class Product 156

Berkonomics

NOVEMBER 18, 2021

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. The first crisis is financial, funding the business, development, inventory, and marketing. Email readers, continue here…] And the third predictable crisis is…. So, your business has begun to take off.

Class 156

Class Custom Customer Email 156

Berkonomics

APRIL 13, 2017

Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large a total market? Email readers, continue here…] Can you dominate that market?

Patents 291

Patents Pricing Ideas Marketing 291

Tech.Co

JUNE 3, 2022

Square is one of the biggest POS systems on the market for retailers and restaurants alike, while Apple is one of the biggest tech giants. Now, though, the companies both seem to agree that they'll turn larger profits by teaming up — even if it might mean a slowdown in Square's hardware sales in the long term. newsletter.

News 152

News Newsletter Sales Tips 152

Berkonomics

MAY 27, 2021

They protect the company by overseeing the expenditure of company money for expansion, acquisitions, purchases of large assets, hiring of senior management and more. The average board for a company taking outside investment money is five. Well, how many should be on my board? How about legal requirements for board meetings?

Resource 156

Resource Acquisition Class Help 156

Both Sides of the Table

OCTOBER 18, 2015

There is a lot of uncertainty about the state of the private, high-growth technology markets and the venture capital markets that underpin them. There is nobody to blame for this abandonment of common sense – it is simply the market being the market and we’re doomed to repeat history. It’s just a market.

Venture Capital 150

Venture Capital Pricing Platform Marketing 150

Berkonomics

SEPTEMBER 2, 2011

A financial buyer will analyze your numbers, past and forecast, to the n’th degree, and calculate the price based upon the result, after carefully comparing your numbers with those of others in the same and similar industries. This rare buyer needs your company. He must have you or one of your competitors, and now.

Sales 220

Sales Pricing IBM IBM 220

Berkonomics

MAY 12, 2010

Email readers continue here.] Each grant to new or existing employees must be approved by the board before issue. The price per share for option grants is also an important consideration. It there is only one class of stock, the same as the founders, and the appraisal of the single class of shares yields, say $2.00

Equity 213

Equity Class Pricing Startup 213

Berkonomics

DECEMBER 13, 2011

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field with products from other companies that have revenues flowing. Email readers, continue here.] Certainly there were resources available to point the company toward the information.

Class 149

Class Product Marketing Demand 149

Berkonomics

NOVEMBER 13, 2014

They protect the company by overseeing the expenditure of company money for expansion, acquisitions, purchases of large assets, hiring of senior management and more. The average board for a company taking outside investment money is five. Building Great Boards available at berkus.com and Amazon Kindle Singles.

Resource 222

Resource Acquisition Class Help 222

Berkonomics

JULY 19, 2011

Even with the usual discount of 10%, the margins on hardware were high, especially when applied to prices that exceeded $30,000 per sale. . In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. Email readers, continue here.]

Pricing 184

Pricing Networking IBM IBM 184

Berkonomics

JUNE 2, 2015

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. Email readers, continue here…] The first crisis is financial, funding the business, development, inventory, and marketing. So your business has begun to take off. Don’t be alarmed by this next statement.

Class 120

Class Custom Customer Email 120

Berkonomics

JUNE 18, 2015

First, there is market risk. Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy. Email readers, continue here…] Second is product risk. Here are risks you can address.

Competition 120

Competition Marketing Class Product 120

Both Sides of the Table

OCTOBER 22, 2009

Only Hire A+ People Who Punch Above Their Weight Class. I believe that you should always hire people are are looking to “punch above their weight class,&# which means to hire people who want to be one league above where they are today. Weight Class : Let’s take sales. I’m not one of those. Your solution?

Startup 327

Startup Sales Class CIO 327

Both Sides of the Table

JANUARY 14, 2014

It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe. Much more data in the full post. PHONE CALLS.

Email 339

Email SaaS Venture Capital Google 339

Berkonomics

NOVEMBER 7, 2013

Since Bill Hewlett joined with Dave Packard in 1939 to create what is today one of the world’s largest computer companies, there has been an evergreen debate as to who is more important in starting a tech company: the techie or the business guy? founder and CEO of Gust, the angel financing platform used by over 50,000.

Startup 189

Startup Sales Ideas Entrepreneur 189

Both Sides of the Table

JULY 12, 2016

The Luddites would ruin machinery by “throwing a spanner in the works” (or a monkey wrench to the American reader). In order to combat the losses of traditional jobs we invested in education and training and public infrastructure that enabled the growth of the middle class. Let’s all just focus on our home markets like the US”?

Education 150

Education Resource Class Course 150

Both Sides of the Table

MAY 7, 2011

Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice. I asked him if he’d be willing to allow me to interview him for This Week in VC and we filmed it in the offices of Stack Overflow – his new company. But I loved reading them and so did my team.

Software Review 285

Software Review Software Blogging Startup 285