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Yapert Raises $1.2M For Mobile Magazine

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in a seed funding round, for its interactive mobile magazine. According to the firm, the funding was led by the Tech Coast Angels, and also included the Desert Angels, Pasadena Angels, and other independent angel investors. The company said it will use the funding for continued platform expansion and sales and marketing.

Mobile 133
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DoubleBeam Wins MEDL

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Pasadena-based mobile payments company DoubleBeam has signed up Fountain Valley-based mobile marketing firm MEDL Mobile as a customer, the two announced Monday. According to the companies, MEDL Mobile will add DoubleBeam''s mobile payments software development kit to its mobile app development platform.

Mobile 153
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Industrial Toys Gets $5M From Accel

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Pasadena-based Industrial Toys , a new, startup mobile game developer, said today that it has raised $5M in a Series A funding round. The company said its first title, Midnight Star, will be launched into beta this summer. The funding came from Accel Partners. READ MORE>>.

Pasadena 153
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Edufii Scores $1.4M For Athletic Training App

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in a Series A financing, to go towards its social and mobile platforms for athletic training. The funding was led by DFJ Frontier and the Pasadena Angels, and also included Gideon Hixon Fund, Tech Coast Angels, SLO Seed Ventures, along with Rudy Duran, who was the first coach for Tiger Woods. Edufii is led by Spencer Dennis.

Training 153
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Rexter Named Part Of Microsoft Accelerator Class

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Altadena-based Rexter , the developer of real time contact and relationship management software led by technology veteran Andy Wilson, has been named one of the fourteen companies in the upcoming Microsoft Digital Work Accelerator. READ MORE>>.

Altadena 100
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Wallaby Acquired By Bankrate

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Pasadena-based Wallaby Financial , the developer of web and mobile apps to help consumers optimize their credit card spending, hsa been acquired by Bankrate. The company had only publicly disclosed around $1.1M wallaby bankrate credit card optimization software merger acquisition rate mobile' in funding in total.

Pasadena 147
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UberMedia's New Product Ties Your Ad Views To Your Local Shopping

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Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores.

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