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Nami Ships PPC Bid Engine

socalTECH

The company said the new product allows networks and their advertisers to create, price, and distribute PPC ads, giving them control over keywords, bulk uploading and downloading tools, conversion tracking tools, and more. The new software is a white label bid engine used for pay-per-click bidding. READ MORE>>.

PPC 153
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Nami Media Adds Managed Services Division

socalTECH

Los Angeles-based Nami Media , which provides pay-per-click advertising technology, said it has added a new, managed services division, which will provide clients with managed services for managing their PPC and XML campaigns. Pricing on the new managed services was not announced.

Media 138
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Nami Media Grows Operations

socalTECH

Los Angeles-based Nami Media , which provides online marketing technology aimed at the pay-per-click (PPC) market, said today that it has doubled its staff, and has moved to a new, larger facility in order to accommodate expected growth this year.

Media 145
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website.

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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Our ABCSearch business is quite large--we do over 10 billion searches across our network and syndicate--and we have deals with all the search engines, Ask.com, Yahoo, all of the domain parking companies, and many contextual ad companies.

PPC 113
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. Traditional media companies published their stories on the web. So PPC (pay-per-click) advertising on social networks has performed poorly to date.

Ideas 286
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Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

He’s a great guy and taught me a bunch of new things about affiliate marketing and his company. Santa Barbara born companies such as DoubleClick, ValueClick, Commission Junction and FastClick are all leaders in the space (the last three are all now owned by ValueClick who’s founder is a major investor in Make It Work).