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As An Entrepreneur, Are You Ready To Meet The Press?

Startup Professionals Musings

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. People judge you and your company in the first few seconds. Even the most experienced executives write down what they need to say, and practice for every event. Handling different media formats.

Press 96
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The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. PR is an insanely valuable activity in early-stage companies. They don’t show up in a calculation that says I spent $7,000 and I got X-thousands inches of press.

Press 415
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Every Startup Needs To Be Ready To Meet The Press

Startup Professionals Musings

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. People judge you and your company in the first few seconds. Even the most experienced executives write down what they need to say, and practice for every event. Handling different media formats.

Press 105
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Apple is opening a store in downtown LA’s nearly 100-year-old Tower Theatre

TechCrunch LA

The company also notes that it took care to maintain some of the space’s more iconic elements. Apple Tower Theatre anchors the corner of Eighth Street and Broadway, where visitors will immediately recognize the fully restored clock tower, recreated Broadway marquee, clean terra cotta exterior, and renovated historic blade sign,” Apple writes.

Education 299
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Do you want to control your business destiny?

Berkonomics

Especially when starting a company with personal savings or money from relatives and friends, early signs of success are intoxicating. Each new customer, each mention in the press or online adds to the feeling of early accomplishment. Write your own Hollywood script. The intoxication of a new beginning.

Hollywood 120
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How I Got the Monkey Off My Back – Today Was a Good Day

Both Sides of the Table

As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. That company was Invoca, which just announced a $20 million fund raise led by Accel. At the time I pointed out: “If I had realized exits almost certainly it would be because I invested in a company that failed.

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Should Startups Announce Their Funding?

Both Sides of the Table

I will add to this as I write more in the coming weeks on the topic. But succinctly this press places a marker in the ground for your company. Yes, you could tell them in a private internal meeting but nothing builds confidence more than their buddies all telling them, “wow, you work for a great company.

Startup 355